Tom Fishburne – The Marketoonist 20/2/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Lucozade Sport is putting Liverpool FC’s Steven Gerrard and grassroots athletes at the heart of a £10m advertising campaign to introduce a fresh product benefit claim after it was forced to amend its message following censure from the ad watchdog.
CMOs are increasingly eyeing up cross-functional leadership roles such as CEO and COO for their next career move as marketers’ career aspirations rise higher, according to a report by Forrester.
EE is to shift its strategic focus from investing heavily in its network to making quantifiable improvements to its customer service levels as it looks to maintain its 4G leadership position in 2014.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.