Lucozade Sport is putting Liverpool FC’s Steven Gerrard and grassroots athletes at the heart of a £10m advertising campaign to introduce a fresh product benefit claim after it was forced to amend its message following censure from the ad watchdog.
CMOs are increasingly eyeing up cross-functional leadership roles such as CEO and COO for their next career move as marketers’ career aspirations rise higher, according to a report by Forrester.
EE is to shift its strategic focus from investing heavily in its network to making quantifiable improvements to its customer service levels as it looks to maintain its 4G leadership position in 2014.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
New data highlights the strategies that succeed in a recession and why advice to avoid going dark is too blunt.
The drinks giant’s long-running Christmas spot will return later this month, having proved its effectiveness over recent years.
Tom Fishburne, aka the Marketoonist, has drawn more than 900 cartoons over the past 20 years and now the industry’s favourite has been chosen.