Tom Fishburne – The Marketoonist 20/2/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Lucozade Sport preps £10m ad drive with Steven Gerrard
Seb JosephLucozade Sport is putting Liverpool FC’s Steven Gerrard and grassroots athletes at the heart of a £10m advertising campaign to introduce a fresh product benefit claim after it was forced to amend its message following censure from the ad watchdog.
Forrester: CMOs increasingly targeting CEO jobs
Sarah VizardCMOs are increasingly eyeing up cross-functional leadership roles such as CEO and COO for their next career move as marketers’ career aspirations rise higher, according to a report by Forrester.
EE to shift focus from network to service to maintain leadership position
Lara O'ReillyEE is to shift its strategic focus from investing heavily in its network to making quantifiable improvements to its customer service levels as it looks to maintain its 4G leadership position in 2014.
Why TikTok went into ‘professional mode’ to win B2B hearts
Marketing Week ReportersA LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing.
Future Marketing Leaders 2023: George Rivers, Tesco
Marketing Week ReportersMarketing Week is proud to name Tesco’s George Rivers as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
One beauty brand on becoming a 25-year-old startup after ending exclusivity with Boots
Molly InnesHaving ended its retail exclusivity deal with Boots, Mark Hill Hair has appointed its first ever marketing director to steer the brand into a new era.
Dr Martens credits brand strength for price hikes having ‘limited impact’ on sales
Chris SutcliffeDespite increasing prices, the footwear brand says it has “not seen any impact” on sales in the UK and EMEA, but the US continues to drag down its overall performance.
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