Britvic’s marketing director for Great Britain, Jonathan Gatward, is to leave his role at the Robinsons and Tango owner later this year following a review of the company’s commercial functions.
CMOs must push to fully assume control of the customer experience as responsibility for digital channels such as social media, email and mobile messaging increasingly falls to marketing.
Advertising Week Europe 2014: Coca-Cola is hoping efforts to bring a “level or restraint” to its first global real-time marketing plan around the World Cup will give it the real-time insight to avoid creating ill-conceived content in response to the greatest and most controversial moments during the tournament.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the success of Pets at Home’s micro-targeting efforts to the development of Britvic’s “centre of excellence”, it’s been a busy week. Here is my take.
With a series of strategic ‘flips’ Toyota Yaris was able to attract new audiences and shift perceptions of the brand.
Unilever says in 54 out of 75 markets where it tracks staff attitudes, sustainability comes out as the top reason for joining the company.
Describing time as the most precious commodity in a startup, Wood explains how being disciplined and taking inspiration from outside ensures Ufurnish does not skip a beat.