Britvic’s marketing director for Great Britain, Jonathan Gatward, is to leave his role at the Robinsons and Tango owner later this year following a review of the company’s commercial functions.
CMOs must push to fully assume control of the customer experience as responsibility for digital channels such as social media, email and mobile messaging increasingly falls to marketing.
Advertising Week Europe 2014: Coca-Cola is hoping efforts to bring a “level or restraint” to its first global real-time marketing plan around the World Cup will give it the real-time insight to avoid creating ill-conceived content in response to the greatest and most controversial moments during the tournament.
Russell is away so it’s my turn once again to offer a view on the week’s biggest stories. From the rise of ‘buy now, pay later’ brands to NatWest trying to sort out its “messy middle”, it’s been a busy week. Here’s my take.
From Coca-Cola’s move into hard seltzer to NatWest’s ‘messy middle’ problem here’s everything you need to know this week.
Tesco achieved consumer engagement and sales uplift by putting an emotional spin on a price-driven campaign
In her first interview since taking on the top marketing job two months ago, Margaret Jobling says she is focused on bringing the company’s purpose to life while finding ways to improve the customer experience and marketing effectiveness.