P&O Cruises is readying a new television campaign that aims for an emotional engagement with potential and past customers rather than delivering a price message.
French skiwear and accessories brand Rossignol is launching its first loyalty programme as it looks to reward its top customers and emphasise its “premium status”.
Volkswagen (VW) has created an app that matches a driver’s actions behind the wheel to music in real-time in an attempt to create the perfect driving soundtrack.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Halfords issuing a profit warning to the gold standard in B2B brand building, it’s been a busy week. Here is my take.
Few brands are growing their marketing teams, and all-female functions are rarer still. While PatPat’s lead marketer Ranu Coleman didn’t intend for it to be an all-female team, there have been some unexpected benefits.
Media buying is trending towards hyper-personalisation, but sometimes broader targeting through high-quality media will reach more potential customers.
As Mastercard marks 26 years partnering with the Brits, marketing boss Raja Rajamannar discusses consistency, sonic branding and why Generative AI requires serious thought.