Tom Fishburne – The Marketoonist 21/11/2013
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
P&O Cruises is readying a new television campaign that aims for an emotional engagement with potential and past customers rather than delivering a price message.
French skiwear and accessories brand Rossignol is launching its first loyalty programme as it looks to reward its top customers and emphasise its “premium status”.
Volkswagen (VW) has created an app that matches a driver’s actions behind the wheel to music in real-time in an attempt to create the perfect driving soundtrack.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
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