Tom Fishburne – The Marketoonist 21/11/2013
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
P&O Cruises preps “emotional” Christmas campaign
Branwell JohnsonP&O Cruises is readying a new television campaign that aims for an emotional engagement with potential and past customers rather than delivering a price message.
Rossignol launches first loyalty programme
Russell ParsonsFrench skiwear and accessories brand Rossignol is launching its first loyalty programme as it looks to reward its top customers and emphasise its “premium status”.
VW creates app that translates driving action into music
Seb JosephVolkswagen (VW) has created an app that matches a driver’s actions behind the wheel to music in real-time in an attempt to create the perfect driving soundtrack.
Pricing strategy and building to an IPO: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From P&G’s improvement in marketing effectiveness to the rise in investment for market research, it’s been a busy week. Here is my take.
Brands’ hiring intentions remain ‘strong’ but begin to soften
Michaela JeffersonWhile more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year.
Volvo on using its ‘creative superpowers’ to attract next generation drivers
Matthew ValentineTargeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.
Confidence takes a knock as consumers brace for cost of living squeeze
Lucy TesserasRising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.
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