P&O Cruises is readying a new television campaign that aims for an emotional engagement with potential and past customers rather than delivering a price message.
French skiwear and accessories brand Rossignol is launching its first loyalty programme as it looks to reward its top customers and emphasise its “premium status”.
Volkswagen (VW) has created an app that matches a driver’s actions behind the wheel to music in real-time in an attempt to create the perfect driving soundtrack.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From P&G’s improvement in marketing effectiveness to the rise in investment for market research, it’s been a busy week. Here is my take.
While more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year.
Targeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.
Rising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.