Tom Fishburne – The Marketoonist 23/10/2013
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Grey Goose details plan to make brand more accessible
Seb JosephGrey Goose is readying its first multi-year marketing campaign to make the super-premium brand more accessible, a move it hopes provides reprieve from the increasingly fragmented vodka category.
The Marketing Week
Lara O'ReillyWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Property’s path of potential
Lucy TesserasA rivival in the property market thanks to government schemes such as Help to Buy could open new doors for brands, but damaged consumer trust and squeezed disposable incomes requires a fresh marketing approach.
John Lewis, Pernod Ricard, Arcadia: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Don’t believe the doom mongers, trust in ads is not declining
Richard ShottonMarketers are fond of declaring consumers don’t trust ads but the data doesn’t support it – only that they don’t like them, which is a different problem.
Co-op’s marketing boss on why membership is more powerful than loyalty
Charlotte RogersPassionate about the rise of “cooperative competition”, Co-op’s marketing boss Matt Atkinson believes the brand has a blueprint for success in 2021 built on collaboration and strong values, backed by a movement of 4 million members.
How one B2B business created a pipeline value of £7.4m from a budget of £50k
Marketing Week ReportersAir conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.
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