Tom Fishburne – The Marketoonist 23/1/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Just 12 months has passed since Twitter launched Vine on to our mobile and computer screens and the 6-second-video-sharing app has already amassed more than 40 million users worldwide. Marketers too have been quick to embrace the platform.
As the National Obesity Forum issues a stark warning about the poor state of the UK’s health, some food and drink brands are adapting their marketing to encourage healthier lifestyle choices while remaining appealing the consumers.
Hovis is to become a stand-alone joint-venture between owner Premier Foods and US private equity firm Gores Group in a multi-million pound deal that will allow the former to focus on grocery brands such as Ambrosia, Batchelors and Mr Kipling.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.
The average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.