Just 12 months has passed since Twitter launched Vine on to our mobile and computer screens and the 6-second-video-sharing app has already amassed more than 40 million users worldwide. Marketers too have been quick to embrace the platform.
As the National Obesity Forum issues a stark warning about the poor state of the UK’s health, some food and drink brands are adapting their marketing to encourage healthier lifestyle choices while remaining appealing the consumers.
Hovis is to become a stand-alone joint-venture between owner Premier Foods and US private equity firm Gores Group in a multi-million pound deal that will allow the former to focus on grocery brands such as Ambrosia, Batchelors and Mr Kipling.
As Saller prepares to retire, she reflects on her career and her ‘shock’ at climbing the ladder to become Diageo’s CMO.
Airlines are using their customer communication channels to attempt to reassure people about the safety of flying and make clear the changes they have made amid the ongoing coronavirus pandemic.
What makes up an effective content strategy? In this article we look at six fundamental elements, and how they can be tackled using the PROSPER framework.
M&S’s NPS scores are up across the business so it makes sense that it would want to make these capabilities more robust and more visible to shareholders.