When I started writing these columns, I promised myself I wouldn’t stray into the world of agencies too much.
Internet Retailing Expo: Sainsbury’s online, digital and cross-channel director Jon Rudoe says the role of marketing at the supermarket is changing to look to influence rather than broadcast, as customers increasingly use digital platforms to talk to each other rather than waiting to hear messages from brands.
Asda has launched a “tongue in cheek” campaign for the launch of its new homewares brand, George Home, as it looks to position the brand as the ‘go-to’ destination for ‘style and quality at affordable prices’.
Air conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
From building teams you can feed with two pizzas, to committing to regular retrospectives, agile working is helping GSK rethink how it does business in the era of Covid-19.
In an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.