Tom Fishburne – The Marketoonist 27/2/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tesco mobile boss: ‘Ad retargeters do brands a disservice’
Russell ParsonsTesco’s mobile experience director Luke Vinogradov says ad retargeting services are doing brands a ‘disservice’ by pushing products to customers they may have already bought.
John Lewis credits focus on value and trust as sales top £9bn
Sarah VizardThe John Lewis Partnership says its focus on value and trust helped annual revenues at its department stores and Waitrose supermarkets top £9bn for the first time last year.
Ad Association adds support to charity Speakers For Schools
Sarah VizardThe Advertising Association (AA) has partnered with Speakers For Schools and committed 50 marketing leaders to speak as part of the charity’s programme to offer free talks to students at schools and colleges.
Forest Holidays: Six lessons for success from Marketing Week’s team of the year
Charlotte RogersBeating stiff competition from the likes of Aldi and O2, Marketing Week Masters award winner Forest Holidays knows that open communication, having a vision and talent spotting are the hallmarks of a successful marketing team.
Why Tesco’s ‘No Naughty List’ hit the right note with consumers
Marketing Week ReportersWhile others retailers opted for a more sober approach to Christmas campaigns in 2020, Tesco chose humour and cheekiness.
Meta, O2, Tesla: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
How Morrisons found its effectiveness ‘sweet spot’ with this year’s Christmas ad
Michaela JeffersonMorrisons’ Christmas ad is the second most creatively effective this year, according to System 1’s analysis, with a star rating of 4.7 out of 5.5. The supermarket’s marketing director says the brand is increasingly focused on delivering effectiveness with its advertising.
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