Tom Fishburne – The Marketoonist 27/2/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tesco mobile boss: ‘Ad retargeters do brands a disservice’
Russell ParsonsTesco’s mobile experience director Luke Vinogradov says ad retargeting services are doing brands a ‘disservice’ by pushing products to customers they may have already bought.
John Lewis credits focus on value and trust as sales top £9bn
Sarah VizardThe John Lewis Partnership says its focus on value and trust helped annual revenues at its department stores and Waitrose supermarkets top £9bn for the first time last year.
Ad Association adds support to charity Speakers For Schools
Sarah VizardThe Advertising Association (AA) has partnered with Speakers For Schools and committed 50 marketing leaders to speak as part of the charity’s programme to offer free talks to students at schools and colleges.
Self-sabotage and the ROI of D&I: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
Ofcom eyes extending ad breaks in broadcast shake-up
Charlotte RogersThe regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
How Direct Line is bringing advertising’s ‘mojo’ back with new Marvel partnership
Michaela JeffersonEntertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Virgin Media O2 looks to create ‘halo effect’ with campaign push
Niamh CarrollDespite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.
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