Tom Fishburne – The Marketoonist 27/2/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tesco’s mobile experience director Luke Vinogradov says ad retargeting services are doing brands a ‘disservice’ by pushing products to customers they may have already bought.
The John Lewis Partnership says its focus on value and trust helped annual revenues at its department stores and Waitrose supermarkets top £9bn for the first time last year.
The Advertising Association (AA) has partnered with Speakers For Schools and committed 50 marketing leaders to speak as part of the charity’s programme to offer free talks to students at schools and colleges.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?