Tom Fishburne – The Marketoonist 27/2/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tesco mobile boss: ‘Ad retargeters do brands a disservice’
Russell ParsonsTesco’s mobile experience director Luke Vinogradov says ad retargeting services are doing brands a ‘disservice’ by pushing products to customers they may have already bought.
John Lewis credits focus on value and trust as sales top £9bn
Sarah VizardThe John Lewis Partnership says its focus on value and trust helped annual revenues at its department stores and Waitrose supermarkets top £9bn for the first time last year.
Ad Association adds support to charity Speakers For Schools
Sarah VizardThe Advertising Association (AA) has partnered with Speakers For Schools and committed 50 marketing leaders to speak as part of the charity’s programme to offer free talks to students at schools and colleges.
Why brands are switching social strategies to explore long-form content
Matt BarkerLong-form content is making a comeback on social media, with brands writing extended Instagram captions and producing lengthier video material. But just how interested are consumers in a deeper dive?
The Guardian admits revenues will take a hit as it bans ads from oil and gas companies
Sarah VizardThe Guardian hopes that while its decision may lead to a short-term hit to revenues, in the long-term it will attract more readers and brands if it can become a “more purposeful organisation”.
Ted Baker creates chief customer officer role to reboot the brand
Sarah VizardTed Baker’s new chief customer officer was previously a non-exec director at the business and will be charged with developing its customer and digital strategy.
The strategic case for diversity
JP HansonDiversity is not about a brand purpose that taps into a temporary zeitgeist but about improving the odds of strategic success and winning in the marketplace.
Comments