Tom Fishburne – The Marketoonist 27/2/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tesco mobile boss: ‘Ad retargeters do brands a disservice’
Russell ParsonsTesco’s mobile experience director Luke Vinogradov says ad retargeting services are doing brands a ‘disservice’ by pushing products to customers they may have already bought.
John Lewis credits focus on value and trust as sales top £9bn
Sarah VizardThe John Lewis Partnership says its focus on value and trust helped annual revenues at its department stores and Waitrose supermarkets top £9bn for the first time last year.
Ad Association adds support to charity Speakers For Schools
Sarah VizardThe Advertising Association (AA) has partnered with Speakers For Schools and committed 50 marketing leaders to speak as part of the charity’s programme to offer free talks to students at schools and colleges.
Redefining purpose and P&G’s focus on product: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From unpicking what purpose means to P&G’s quest for “product superiority”, it’s been a busy week. Here is my take.
How the global ad industry is evolving to meet data privacy expectations
Marketing Week PartnerMarketing departments are acting now to meet growing privacy expectations, with a focus on internal organisational improvements.
Grub Club wins £1m media investment from Sky’s sustainability ad fund
Molly InnesThe dog food brand has won the top prize from Sky’s Zero Footprint ad fund, now in its third year.
Is an inability to understand audiences holding back women’s sport?
Molly InnesBrands and broadcasters should be developing fan bases more to transform attention into revenue for women’s sport.
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