Tom Fishburne – The Marketoonist 27/2/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tesco mobile boss: ‘Ad retargeters do brands a disservice’
Russell ParsonsTesco’s mobile experience director Luke Vinogradov says ad retargeting services are doing brands a ‘disservice’ by pushing products to customers they may have already bought.
John Lewis credits focus on value and trust as sales top £9bn
Sarah VizardThe John Lewis Partnership says its focus on value and trust helped annual revenues at its department stores and Waitrose supermarkets top £9bn for the first time last year.
Ad Association adds support to charity Speakers For Schools
Sarah VizardThe Advertising Association (AA) has partnered with Speakers For Schools and committed 50 marketing leaders to speak as part of the charity’s programme to offer free talks to students at schools and colleges.
How one B2B business created a pipeline value of £7.4m from a budget of £50k
Marketing Week ReportersAir conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.
Redundancy Chronicles: Know thyself
Secret MarketerAs the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
Making agile work: Why GSK values skills over seniority
Charlotte RogersFrom building teams you can feed with two pizzas, to committing to regular retrospectives, agile working is helping GSK rethink how it does business in the era of Covid-19.
Coke’s marketing boss on Christmas, brand culls and what makes a good marketer
Molly FlemingIn an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.
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