Three Mobile’s popular dancing pony ad is returning to TV screens tonight (29 November), with a festive twist.
Morrisons has named former eBay and Sainsbury’s marketer Amanda Metcalfe as its first digital marketing chief in a bid to accelerate its late charge into the online arena.
The crisis at The Co-operative’s banking business is spreading to its supermarket division, with the brand’s reputation among consumers falling, according to figures from YouGov Brand Index.
Opting for a growth market, nailing the core proposition and focusing on creative optimisation have proved to be the foundation of success for Mindful Chef, explains co-founder and CMO Giles Humphries.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
With data from Marketing Week’s 2021 Career and Salary Survey unveiling the scale of career disruption and restructuring caused by Covid, the time has come for all to play a part in helping the sector recover from a bruising 12 months.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.