Tom Fishburne – The Marketoonist 30/10/2013
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
We need to remind customers of the good times
David CoveneyAs many readers will know, I have been around this game for a few years.
De Beers bids to make brand more ‘approachable’ with in-store iPad app
Sarah VizardDe Beers is launching an in-store iPad app aimed at making buying diamonds a more personal experience and opening up the brand to new customers.
Retailers focus on content and social media in run-up to Christmas
Sarah VizardRetailers are using the crucial Christmas shopping period as an excuse to trial new marketing methods online and on mobile based around content and social media as they attempt to bridge the gap between physical and digital commerce.
Giffgaff’s CEO on why marketers need to be comfortable ‘in the driving seat’
Matt BarkerThe mobile network’s CEO explains why marketers have never had a better opportunity to make themselves indispensable and warns of the dangers of perfect data.
Coca-Cola crowned this year’s most effective Christmas ad
Sarah VizardThe combination of the nostalgia-tinged ‘Holidays Are Coming’ and its “heart-warming” ‘The Letter’ ad combined to make Coca-Cola the most effective advertiser in a year when brands found a number of ways to create effective marketing despite the pandemic.
10 Years of Ritson: Vote for your top column
Marketing Week ReportersWe have rounded up Ritson’s 10 biggest columns from the past 10 years. Now it’s your chance to vote for your favourite.
Resourcing for social media teams: A beginner’s guide
Econsultancy TeamSocial media team roles and responsibilities can vary greatly, and there is lots of consider when deciding whether to insource or outsource, working with agencies and skills development.
Comments