Tom Fishburne – The Marketoonist 30/10/2013
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
We need to remind customers of the good times
David CoveneyAs many readers will know, I have been around this game for a few years.
De Beers bids to make brand more ‘approachable’ with in-store iPad app
Sarah VizardDe Beers is launching an in-store iPad app aimed at making buying diamonds a more personal experience and opening up the brand to new customers.
Retailers focus on content and social media in run-up to Christmas
Sarah VizardRetailers are using the crucial Christmas shopping period as an excuse to trial new marketing methods online and on mobile based around content and social media as they attempt to bridge the gap between physical and digital commerce.
UK marketers brace for full force of Brexit
Matt BarkerFew are expecting Brexit to have any positive effect, but marketing functions do at least appear to be afforded greater importance within an organisation and spend is set to increase in 2021.
Marketing teams and Coca-Cola’s redesign: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the impact of Covid on marketing careers to Coca-Cola’s change of heart on packaging, it’s been a busy week. Here is my take.
How brands can use ‘human-centred’ AI to help create business value
MaryLou CostaMany companies are investing in enterprise AI – from AI assistants to predictive analytics and intelligent workflows – to help unify people, process and technology and emerge from the pandemic smarter and more resilient.
Lego and GSK on what it takes to be truly customer centric
Marketing Week ReportersFor consumers to really be at the heart of an organisation, customer centricity can’t just be limited to marketing, according to the global CMOs at Lego and GSK.
Comments