Tom Fishburne – The Marketoonist 30/10/2013
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
For previous cartoons click here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
For previous cartoons click here
As many readers will know, I have been around this game for a few years.
De Beers is launching an in-store iPad app aimed at making buying diamonds a more personal experience and opening up the brand to new customers.
Retailers are using the crucial Christmas shopping period as an excuse to trial new marketing methods online and on mobile based around content and social media as they attempt to bridge the gap between physical and digital commerce.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.