O2 will tonight air a TV ad featuring Lady Gaga to promote its loyalty programme Priority, which is offering early access tickets for the UK leg of the popstar’s Artrave: Artpop Ball World Tour.
Morrisons’ online operations director George Dymond is thought to have quit his role just weeks after joining the supermarket chain to head up the day-to-day running of the recently launched online grocery service.
An ad for Bailey’s that showed a woman slapping a man has escaped censure despite complaints using ”violent and aggressive behaviour” to promote alcohol is irresponsible.
WK Kellogg Co’s chief growth officer claims the company’s new marketing model will drive effectiveness and efficiency.
Marketers never truly know their influence over demand, but for B2B brands what’s more important is choosing the types of revenue to go after.
Marketers are under pressure to make their resources go further, with 47.7% experiencing tighter budgets in the last 12 months.
Identifying a “huge opportunity” for growth as a total beverage company, Coke is using granular consumer insight to dictate investments, explains CEO James Quincey.