O2 will tonight air a TV ad featuring Lady Gaga to promote its loyalty programme Priority, which is offering early access tickets for the UK leg of the popstar’s Artrave: Artpop Ball World Tour.
Morrisons’ online operations director George Dymond is thought to have quit his role just weeks after joining the supermarket chain to head up the day-to-day running of the recently launched online grocery service.
An ad for Bailey’s that showed a woman slapping a man has escaped censure despite complaints using ”violent and aggressive behaviour” to promote alcohol is irresponsible.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.