Tom Fishburne – The Marketoonist 30/1/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
O2 will tonight air a TV ad featuring Lady Gaga to promote its loyalty programme Priority, which is offering early access tickets for the UK leg of the popstar’s Artrave: Artpop Ball World Tour.
Morrisons’ online operations director George Dymond is thought to have quit his role just weeks after joining the supermarket chain to head up the day-to-day running of the recently launched online grocery service.
An ad for Bailey’s that showed a woman slapping a man has escaped censure despite complaints using ”violent and aggressive behaviour” to promote alcohol is irresponsible.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.