Tom Fishburne – The Marketoonist 6/03/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Take career advice from Man Utd’s Moyes
Mark Ritson“I love pressure, to manage such a big club as Manchester United is very good.” Bold words but not, alas, quite correct. They were spoken by Manuel Pellegrini, manager of Manchester City, after his team won the Carling Cup at the weekend.
Paddy Power’s ‘mischief’ strategy with Pistorius ad is a misjudgement
Ruth MortimerAdvertising designed to shock has always existed. It even has its own name – “Shockvertising”. But the last few years have seen a decline in such marketing, due to research showing that giving consumers a positive “nudge” is more effective in encouraging behaviour change. But it seems shockvertising is back. Paddy Power, Save the Children […]
Energy industry readies £85m campaign to promote smart meters
Seb JosephThe energy industry is to launch a £85m five year marketing campaign to sell the benefits of smart meters in a bid to meet the Government’s aim to have the technology in every home by 2020
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An unlikely vision of the future from the Consumer Electronics Show
Mark RitsonEveryone gets something blown in Vegas. For our star columnist it was his mind. By innovation. At the annual Consumer Electronics Show.
What you need to know about the new direct marketing code
Sarah VizardThe Information Commissioner’s Office has published its long-awaited draft of the new direct marketing code of practice, which gives the industry a legal rulebook to follow rather than just offering guidance.
Giffgaff’s CMO on returning to work after a career break
Sarah VizardAfter taking a hiatus from work to look after her children, Giffgaff’s CMO Sophie Wheater is candid about the difficult decision to go back to work and how businesses and parents can make the balance work.
It is time to wipe out marketing’s gender pay gap
Tanya JosephThe marketing industry needs to make far more progress in tackling the gender pay gap if it wants to attract the brightest and best to the sector.
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