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Ruth Mortimer

Paddy Power’s ‘mischief’ strategy with Pistorius ad is a misjudgement

Ruth Mortimer

Advertising designed to shock has always existed. It even has its own name – “Shockvertising”. But the last few years have seen a decline in such marketing, due to research showing that giving consumers a positive “nudge” is more effective in encouraging behaviour change. But it seems shockvertising is back. Paddy Power, Save the Children […]

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