Tom Fishburne – The Marketoonist 6/03/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Take career advice from Man Utd’s Moyes
Mark Ritson“I love pressure, to manage such a big club as Manchester United is very good.” Bold words but not, alas, quite correct. They were spoken by Manuel Pellegrini, manager of Manchester City, after his team won the Carling Cup at the weekend.
Paddy Power’s ‘mischief’ strategy with Pistorius ad is a misjudgement
Ruth MortimerAdvertising designed to shock has always existed. It even has its own name – “Shockvertising”. But the last few years have seen a decline in such marketing, due to research showing that giving consumers a positive “nudge” is more effective in encouraging behaviour change. But it seems shockvertising is back. Paddy Power, Save the Children […]
Energy industry readies £85m campaign to promote smart meters
Seb JosephThe energy industry is to launch a £85m five year marketing campaign to sell the benefits of smart meters in a bid to meet the Government’s aim to have the technology in every home by 2020
How one B2B business created a pipeline value of £7.4m from a budget of £50k
Marketing Week ReportersAir conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.
Redundancy Chronicles: Know thyself
Secret MarketerAs the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
Making agile work: Why GSK values skills over seniority
Charlotte RogersFrom building teams you can feed with two pizzas, to committing to regular retrospectives, agile working is helping GSK rethink how it does business in the era of Covid-19.
Coke’s marketing boss on Christmas, brand culls and what makes a good marketer
Molly FlemingIn an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.
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