To promote The Lego Movie, ITV1 has run ads such as BT Flatmates and Premier Inn formed entirely out of the plastic bricks.
Brands are starting to use the ‘hype cycle’ as a shortcut for expressing where new technologies are in their lifecycle and basing business decisions on what they find. How can marketers use this framework to help develop new products and services?
Cancer Research UK has signed up comedian Dara O’Briain to support the launch of a smartphone game that it claims will help cure cancer faster and offer a new way for its supporters to engage with the charity.
The mobile network’s CEO explains why marketers have never had a better opportunity to make themselves indispensable and warns of the dangers of perfect data.
The combination of the nostalgia-tinged ‘Holidays Are Coming’ and its “heart-warming” ‘The Letter’ ad combined to make Coca-Cola the most effective advertiser in a year when brands found a number of ways to create effective marketing despite the pandemic.
We have rounded up Ritson’s 10 biggest columns from the past 10 years. Now it’s your chance to vote for your favourite.
Social media team roles and responsibilities can vary greatly, and there is lots of consider when deciding whether to insource or outsource, working with agencies and skills development.