To promote The Lego Movie, ITV1 has run ads such as BT Flatmates and Premier Inn formed entirely out of the plastic bricks.
Brands are starting to use the ‘hype cycle’ as a shortcut for expressing where new technologies are in their lifecycle and basing business decisions on what they find. How can marketers use this framework to help develop new products and services?
Cancer Research UK has signed up comedian Dara O’Briain to support the launch of a smartphone game that it claims will help cure cancer faster and offer a new way for its supporters to engage with the charity.
Tasked with managing the tensions between long and short-term growth, marketing boss Matthew Graham explains how his team focused on “fewer, bigger, better” innovation.
Weaker consumer confidence and an increasingly promotional environment has led Halfords to downgrade its profit expectations and seek strategies to cope with market volatility.
Marketing leaders from EY, Vodafone Business, KPMG and Quickbooks share their thoughts on the value of distinctive assets and tone of voice in the next installment of our series on what it takes to build B2B brands effectively.
Startups may be nimble and free to take risks, but that’s because they have to be. There are far more benefits to having the resources of a big brand.