Paddy Power is to transition how it markets its mobile gaming apps within Apple’s App Store to a more brand-led approach in order to improve conversion rates in the ultra-competitive marketplace.
Within Labour and Conservative HQ the quest for the ‘silver bullet’ policy that will send the former back to office and the latter to majority Government will intensify in the coming months.
St John Ambulance has hired Steve Conway, YouView’s interim marketing and PR director, to the role of director of brand marketing, communications and fundraising.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Halfords issuing a profit warning to the gold standard in B2B brand building, it’s been a busy week. Here is my take.
Few brands are growing their marketing teams, and all-female functions are rarer still. While PatPat’s lead marketer Ranu Coleman didn’t intend for it to be an all-female team, there have been some unexpected benefits.
Media buying is trending towards hyper-personalisation, but sometimes broader targeting through high-quality media will reach more potential customers.
As Mastercard marks 26 years partnering with the Brits, marketing boss Raja Rajamannar discusses consistency, sonic branding and why Generative AI requires serious thought.