Paddy Power is to transition how it markets its mobile gaming apps within Apple’s App Store to a more brand-led approach in order to improve conversion rates in the ultra-competitive marketplace.
Within Labour and Conservative HQ the quest for the ‘silver bullet’ policy that will send the former back to office and the latter to majority Government will intensify in the coming months.
St John Ambulance has hired Steve Conway, YouView’s interim marketing and PR director, to the role of director of brand marketing, communications and fundraising.
Entertainment unseats FMCG to be crowned the best paid sector for marketers, according to the 2021 Marketing Week Career and Salary Survey, while those working for an industry or trade body bring up the rear in the salary stakes.
From the best paid sectors to the salaries marketers can expect to earn as they climb the career ladder, Marketing Week’s Career and Salary Survey examines the state of pay in 2021.
The female hygiene brand’s latest campaign highlights the relatively unknown condition of endometriosis, a move to spur women to speak up about the pain suffered to cut diagnosis time.
Despite one in six people in the UK being from an ethnic minority, only a third feel represented in marketing. But forward-thinking brands show what it takes to bridge the gap by partnering with influencers, local media and events.