Tom Fishburne – The Marketoonist 8/1/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Google launches alliance to bring Android to cars
Lara O'ReillyGoogle has formed an agreement with Audi, GM, Honda, Hyundai and Nvidia to bring the Android operating system to connected cars.
Are marketers and data analysts working collaboratively enough?
Lucy TesserasMarketers are forever being told they need to understand the value of data, but at the same time data analysts need to have a good understanding of the wider business they are evaluating in order to get the best results and deliver a good return on investment.
Retail’s festive winners combined strong multichannel service with steely nerve
Sarah VizardNon-food retailers including Next, John Lewis and Jigsaw that invested in online and held their nerve by not heavily discounting before Christmas Day appear to have won out over the festive period.
Zero-based budgeting and Mars’s purpose stance: Your Marketing Week
Russell ParsonsAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the latest thinking on marketing effectiveness to Mars’s CEO calling attacks on brand purpose “nonsense”, it’s been a busy week. Here is my take.
Cancer Research UK’s Philip Almond on why it’s ‘very useful’ to have older marketers in the team
Niamh CarrollRepresenting the individuality of older people in marketing is crucial to communicate effectively with an age group which holds disproportionate spending power, says Cancer Research UK’s top marketer.
How Tesco used ‘brand shaping insights’ to take calculated risks
Marketing Week ReportersThe supermarket giant developed a ‘Happiness Platform’ to mine insights into British life, helping it curate a programme of “caring acts” designed to serve both brand and audience.
‘The lights went out’: Why a flurry of brands are calling time on long-term agency partnerships
Ian BurrellWith a number of brands parting ways with their creative agency since the beginning of the year, when is the right time to terminate a previously successful partnership and does it always lead to better ads?
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