Tom Fishburne – The Marketoonist 8/1/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Google launches alliance to bring Android to cars
Lara O'ReillyGoogle has formed an agreement with Audi, GM, Honda, Hyundai and Nvidia to bring the Android operating system to connected cars.
Are marketers and data analysts working collaboratively enough?
Lucy TesserasMarketers are forever being told they need to understand the value of data, but at the same time data analysts need to have a good understanding of the wider business they are evaluating in order to get the best results and deliver a good return on investment.
Retail’s festive winners combined strong multichannel service with steely nerve
Sarah VizardNon-food retailers including Next, John Lewis and Jigsaw that invested in online and held their nerve by not heavily discounting before Christmas Day appear to have won out over the festive period.
British Gas’s brand health worsens as profits swell
Michaela JeffersonThe strength of the British Gas brand is plummeting, according to new data, as the energy crisis deepens and consumers struggle with the rising cost of living.
Former airline marketers advise brands to communicate ‘realistically’ as brand health plummets
Niamh CarrollData shows airlines are taking a significant hit to their brand health from the ongoing disruption at British airports. But former industry marketers say the real challenge is the long game.
Former Tesco brand boss Michelle McEttrick named Primark’s first chief customer officer
Niamh CarrollCredited as playing a “key role” in Tesco’s brand turnaround story, McEttrick will join Primark in September.
You can’t beat TikTok by becoming its clone
Mark RitsonOur marketing columnist examines the underwhelming response of the major social media brands to the TikTok threat and explores the perils of competitor orientation.
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