Google has formed an agreement with Audi, GM, Honda, Hyundai and Nvidia to bring the Android operating system to connected cars.
Marketers are forever being told they need to understand the value of data, but at the same time data analysts need to have a good understanding of the wider business they are evaluating in order to get the best results and deliver a good return on investment.
Non-food retailers including Next, John Lewis and Jigsaw that invested in online and held their nerve by not heavily discounting before Christmas Day appear to have won out over the festive period.
Supporting The Marketing Society and Stand Up to Cancer, the charity event has raised £910k since its inception in 2016.
We arm you with all the numbers you need to tackle the week ahead.
In the first of a new series looking at brand-building best practice in B2B, we speak to CMOs at companies including KPMG, QuickBooks and RS Group about brand diagnosis and positioning.
CMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.