Tom Fishburne – The Marketoonist 8/1/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Google launches alliance to bring Android to cars
Lara O'ReillyGoogle has formed an agreement with Audi, GM, Honda, Hyundai and Nvidia to bring the Android operating system to connected cars.
Are marketers and data analysts working collaboratively enough?
Lucy TesserasMarketers are forever being told they need to understand the value of data, but at the same time data analysts need to have a good understanding of the wider business they are evaluating in order to get the best results and deliver a good return on investment.
Retail’s festive winners combined strong multichannel service with steely nerve
Sarah VizardNon-food retailers including Next, John Lewis and Jigsaw that invested in online and held their nerve by not heavily discounting before Christmas Day appear to have won out over the festive period.
Diageo ups marketing spend as confidence in effectiveness soars
Matthew ValentineGreater confidence in measuring effectiveness, combined with a rising level of creativity, has convinced the drinks giant to increase its marketing spend as it looks to become a DTC market leader.
The cockroaches of retail Armageddon: How local retailers have survived the ‘death’ of the high street
Adrian LangfordAmid dire predictions and high-profile failures, local high streets are defying the supposed decline of physical retail thanks to shifts in shopping behaviour driven by long-term trends, not just Covid.
Philips’s CMO on bringing customer-centricity to a product-focused business
Michaela JeffersonSwitching focus from product to the customer has helped healthcare giant Philips pivot to a digital-first mentality, enabling the business to thrive amid the challenges of Covid-19.
How the British Heart Foundation’s restructure will help unite marketing and drive donations
Manny PhamThe British Heart Foundation has seen income plummet during the pandemic, but it is looking to bounce back by uniting its marketing and fundraising teams and shining the light on research as part of its new strategy.
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