Tom Fishburne – The Marketoonist 9/04/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Equimedia: Get off the treadmill and onto the track
Jonathan BaconAdvertisement feature Performance marketing can deliver incremental gains across all areas of marketing by emulating the strategies of athletes, says Equimedia’s Andrew Burgess.
Coke deflects concerns about World Cup ambush marketing
Lara O'ReillyCoca-Cola’s European vice president of marketing has dismissed concerns that the brand’s sponsorship of the Brazil World Cup may be threatened by ambush marketing from rivals because he believes the brand is doing the “right thing” by eschewing the use of celebrity stars in its activation campaign to promote the “human” story of what Coke describes as the “World’s Cup”.
Affiliate Window: The unsung hero of marketing has much to sing about
Jonathan BaconAdvertisement feature Affiliate Window’s Kevin Edwards discusses why it is the UK’s performance marketers who are setting the channel’s global gold standard in a multi-channel world.
How the role of content is changing in 2024
Marketing Week PartnerThe rules of content marketing are evolving faster than ever – here’s why.
Unilever CEO: More focused business is delivering ‘improved’ growth
Niamh CarrollUnilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s invests in marketing capability and agency relationships as it eyes growth
Molly InnesSainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
What great customer experience looks like in financial services
Marketing Week ReportersThe sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.