Tom Fishburne – The Marketoonist 9/10/2013
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
For previous cartoons click here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
For previous cartoons click here
Camelot’s recent changes to its Lotto game, including the doubling of its price, appear to have disgruntled the public according to YouGov data, but the National Lottery operator insists sales are on the rise.
Wonga – a brand often accused in the press for targeting vulnerable people with its high APR loans – has emerged as the leading payday lending brand in a consumer survey from the Department for Business Innovation and Skills, which credits its “light-hearted” and “ubiquitous” marketing efforts.
On the desk in front of me sits an object that is emblematic of the current sad state of the British middle class – a tin of Essential Waitrose Ratatouille Provençale.
CEO Chris Kempczinski has praised the role of marketing in boosting McDonald’s brand strength.
While marketers working in consumers electronics command the highest wages, their peers in the charity/not-for-profit sector bring home the smallest average salary, according to the 2023 Career and Salary Survey.
Cross-selling, upselling and even down-selling can be highly effective techniques, but the basics are not always well understood by marketers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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