Tom Fishburne – The Marketoonist 9/10/2013
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
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National Lottery brand suffers from Lotto changes
Ronan ShieldsCamelot’s recent changes to its Lotto game, including the doubling of its price, appear to have disgruntled the public according to YouGov data, but the National Lottery operator insists sales are on the rise.
‘Light-hearted marketing’ helps Wonga top payday lending survey
Lara O'ReillyWonga – a brand often accused in the press for targeting vulnerable people with its high APR loans – has emerged as the leading payday lending brand in a consumer survey from the Department for Business Innovation and Skills, which credits its “light-hearted” and “ubiquitous” marketing efforts.
The market growth-generating middle class is dead. Or is it?
Tess WaddingtonOn the desk in front of me sits an object that is emblematic of the current sad state of the British middle class – a tin of Essential Waitrose Ratatouille Provençale.
Revolut on its mission to ‘disrupt marketing the way we disrupt banking’
Matthew ValentineRevolut is in the process of hiring 45 marketers and sees the expansion of its marketing team as a key element in its bid to become market leader.
Formula 1 marketing director exits
Lucy TesserasEllie Norman has stepped down from the role ahead of taking on a new challenge.
Boots’ CMO and CFO on how to help finance ‘get’ marketing
Marketing Week ReportersBoots’ CMO Pete Markey believes marketers must create a narrative around marketing to help demystify it to other functions, which helps finance “want to get it”, says CFO Michael Snape.
Iceland brings back marketing director role
Charlotte RogersIceland has promoted former head of customer and marketing, Caspar Nelson, to the resurrected marketing director position.
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