Tom Fishburne – The Marketoonist 9/10/2013
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
National Lottery brand suffers from Lotto changes
Ronan ShieldsCamelot’s recent changes to its Lotto game, including the doubling of its price, appear to have disgruntled the public according to YouGov data, but the National Lottery operator insists sales are on the rise.
‘Light-hearted marketing’ helps Wonga top payday lending survey
Lara O'ReillyWonga – a brand often accused in the press for targeting vulnerable people with its high APR loans – has emerged as the leading payday lending brand in a consumer survey from the Department for Business Innovation and Skills, which credits its “light-hearted” and “ubiquitous” marketing efforts.
The market growth-generating middle class is dead. Or is it?
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The value of marketing and brand revamps: Your Marketing Week
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Don’t waste a good crisis – take the opportunity to rebuild your strategy
Ben RhodesAs we come out of lockdown, solid foundations and a clear brand strategy are vital to guide short-term tactics and ensure long-term shareholder value, former group marketing director at Royal Mail.
Tesco’s brand director to step down after completing brand turnaround
Lucy TesserasMichelle McEttrick is leaving the supermarket after six years having played a “key role” in the turnaround of the Tesco brand.
A third of marketers anticipate an imminent rise in job opportunities
Michaela JeffersonMarketers are feeling optimistic about employment prospects as the UK’s lockdown restrictions ease, following a year marred by redundancies and furlough.
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