Tom Fishburne – The Marketoonist 9/10/2013
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
For previous cartoons click here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
For previous cartoons click here
Camelot’s recent changes to its Lotto game, including the doubling of its price, appear to have disgruntled the public according to YouGov data, but the National Lottery operator insists sales are on the rise.
Wonga – a brand often accused in the press for targeting vulnerable people with its high APR loans – has emerged as the leading payday lending brand in a consumer survey from the Department for Business Innovation and Skills, which credits its “light-hearted” and “ubiquitous” marketing efforts.
On the desk in front of me sits an object that is emblematic of the current sad state of the British middle class – a tin of Essential Waitrose Ratatouille Provençale.
TikTok is working with ParalympicsGB to raise awareness of the games and inspire future athletes by reaching new audiences.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the growth of Guinness 0.0 and the marketing strategy that has driven its success to Nuby becoming the first baby brand to secure a title sponsorship in English football, it’s been a busy week. Here is my take.
Simon Groves joins Barclays after almost 25 years working at O2, and will report into former O2 colleague Nina Bibby at the bank.
CMO of Warner Hotels, David Murdin, worked at big brands including British Airways and Sky before moving into general management at Costa and Debenhams. And while the experience was crucial in making him a more rounded leader his passion for brands has ultimately seen him return to marketing.