Tom Phillips, head of CRM, MRM Meteorite
Winner: Data-driven marketing for Costa – Costa Coffee Club
brightcove.createExperiences();
Winner: Data-driven marketing for Costa – Costa Coffee Club
brightcove.createExperiences();
Winner: Agency of the Year, sponsored by Thinkbox
Winner: Brand of the Year, in association with YouGov
Winner: Senior Marketer of the Year, in association with Adobe
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.