Tommy Hilfiger acquires Karl Lagerfeld trademarks.
Tommy Hilfiger, the luxury clothing brand, has acquired the Karl Lagerfeld trademarks. The company aims to expand its brands and presence in the premium clothing market.
Thinkbox aims to show business impact of TV ads in Tooth Fairy campaign
Sarah VizardThe new campaign focuses on the role of TV advertising in business transformation for the first time, using a mythical character – the Tooth Fairy – and her struggles to grow her new business.
Peloton’s ad is bad, but it will ultimately benefit the brand
Mark RitsonNot all publicity is good publicity, but as long as you don’t undermine your proposition or entirely alienate your market, the salience gained from a bad news story often outweighs any damage to brand image.
The five trends defining SEO and content marketing careers
Marketing Week PartnerAs 2019 draws to a close and we enter the 2020s, SEO and content marketing are booming. How can marketers take advantage to grow their careers and build effective teams?
How Direct Line is proving the link between customer and commercial
Russell ParsonsDirect Line is linking customer outcomes with commercial uplift, finding a brand purpose in “peace of mind” and switching almost exclusively to brand building for its recent Churchill campaign.
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