Tommy Hilfiger, the luxury clothing brand, has acquired the Karl Lagerfeld trademarks. The company aims to expand its brands and presence in the premium clothing market.
Virgin Radio has linked up with Ask Jeeves to create a bespoke Virgin-branded toolbar that can be downloaded from the radio station’s website. The internet is of particular interest to Virgin because increasing numbers of people around the world are listening to radio stations online, rather than through conventional broadcasts. Virgin, which is owned by […]
Never has ‘All that, for less than the price of a cappuccino’ been more truly said of a newspaper than in the case of Standard Lite, the new London freesheet. Indeed, this metaphor may well have coloured the imagination of Evening Standard boss Mike Anderson as he described the Standard Lite as ‘a news snack. […]
Microsoft has launched a new version of its MSN Toolbar in the US. It has a built-in search facility that lets PC users find files on their own computers in the same way they can search the internet for information. A global roll-out is planned for next year. The toolbar – the area at the […]
Marketing Week readers have voted to put long deadlines for TV booking, the phrase ‘we know from research’, and ‘brand love’ into Room 101.
We arm you with all the numbers you need to tackle the week ahead.
The proportion of UK consumers that factor sustainability into their decisions when buying cosmetics and toiletries has never been higher. But, as new research by Teads reveals, major hurdles for marketers remain, from confusion to comparability to relying too heavily on social media to get their message across.
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