Tommy Hilfiger, the luxury clothing brand, has acquired the Karl Lagerfeld trademarks. The company aims to expand its brands and presence in the premium clothing market.
Virgin Radio has linked up with Ask Jeeves to create a bespoke Virgin-branded toolbar that can be downloaded from the radio station’s website. The internet is of particular interest to Virgin because increasing numbers of people around the world are listening to radio stations online, rather than through conventional broadcasts. Virgin, which is owned by […]
Never has ‘All that, for less than the price of a cappuccino’ been more truly said of a newspaper than in the case of Standard Lite, the new London freesheet. Indeed, this metaphor may well have coloured the imagination of Evening Standard boss Mike Anderson as he described the Standard Lite as ‘a news snack. […]
Microsoft has launched a new version of its MSN Toolbar in the US. It has a built-in search facility that lets PC users find files on their own computers in the same way they can search the internet for information. A global roll-out is planned for next year. The toolbar – the area at the […]
Diageo increased marketing investment by 27% in the six months to the end of last year, ahead of sales growth, as it looks to build the business for the future.
A cornerstone of marketing theory for more than 100 years, are brands taking the funnel concept too literally, or should they flex to reflect customer journeys in 2022?
Confidence in business and marketing is returning. Now it’s time for marketers to realise their own potential.
Claiming “the ROI is there” for investment in marketing-led innovation, the FMCG giant plans to leverage the strength of its brands to support price increases.