Tommy Hilfiger, the luxury clothing brand, has acquired the Karl Lagerfeld trademarks. The company aims to expand its brands and presence in the premium clothing market.
Virgin Radio has linked up with Ask Jeeves to create a bespoke Virgin-branded toolbar that can be downloaded from the radio station’s website. The internet is of particular interest to Virgin because increasing numbers of people around the world are listening to radio stations online, rather than through conventional broadcasts. Virgin, which is owned by […]
Never has ‘All that, for less than the price of a cappuccino’ been more truly said of a newspaper than in the case of Standard Lite, the new London freesheet. Indeed, this metaphor may well have coloured the imagination of Evening Standard boss Mike Anderson as he described the Standard Lite as ‘a news snack. […]
Microsoft has launched a new version of its MSN Toolbar in the US. It has a built-in search facility that lets PC users find files on their own computers in the same way they can search the internet for information. A global roll-out is planned for next year. The toolbar – the area at the […]
Boohoo’s recent purchase of the troubled high street department store is the online retailer’s latest move to expand its core audience of shoppers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Brands that have invested in their long-term health during the pandemic will thrive, but marketers need to better link the case for investment to business outcomes if they are going to secure funds, says NatWest Group CMO Margaret Jobling.
Ritson comes face-to-face with key figures from areas of marketing he has taken aim at over the past decade, as we take a look back at his biggest and most controversial columns.