Tomorrow’s stars put to test

It would be good to know how the Marketing Academy scholars’ psychometric reports compare with the Diagonal Thinking Self-Assessment. This is a free online test, launched in 2008, and its data reveals that only 10% of the population are ‘diagonal thinkers’ and achieve top scores in both the linear and lateral exercises.

A five-year study by the IPA and Agency People revealed a correlation between diagonal thinkers and success in five of the key jobs in agencies. It would be fascinating to compare results for this for the 30 Marketing Academy scholars against their team focus assessments. My prediction is the diagonal thinkers will be the future stars.

Hamish Pringle
Strategic advisor, 23red

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