Top 10 news stories of 2011

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Web readers found two particular news stories irresistible during the year – the launch of the Health Lottery by Richard Desmond’s company and the furore surrounding the Phones4U “scary girl” TV ad.

If you want to catch up with which news stories and brands caught the popular imagination on www.marketingweek.co.uk during the year then take a look below. And take note that we will be back with a full web service on January 3.

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Brand innovation is at the heart of growing business. If you can demonstrate a sweeping success in innovation then enter the Marketing Week Engage Awards 2012 category – just click here.

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