Top 10 YouTube ads in July

The big four supermarkets have faced a lot of questions about the quality of their ads recently. However two – Tesco and Asda – silenced the critics by making it into the top 10 this month. Always’ latest Like A Girl ad also extended the ongoing campaign’s viral dominance, while babies sharing their ‘poo faces’ was a hit for Pampers UK.

1. Always: #LikeAGirl – Unstoppable

The latest ad in P&G’s powerful #LikeAGirl campaign for Always has been another big hit. The new Leo Burnett ad, “Unstoppable,” features a diverse group of girls and young women talking about the limitations they’ve experienced as a result of social stereotypes.

2. EE UK: The Wembley Cup Series Trailer

This trailer, produced by POKE, celebrates EE’s new Wembley Cup Series. The series features 28 of YouTube’s top football content creators for a topical behind-the-scenes look at the beautiful game.

3. Pepsi Max: Drive-Thru Jams feat. Super Tall Paul

DJ and comedian Super Tall Paul makes picking up a bucket of fried chicken at a KFC drive-through into a bizarre disco with this new ad from Pepsi Max. This AMVBBDO ad features Paul turning KFC customers’ Pepsi Max orders into a live music performance.

4. Coca Cola: Remove labels this Ramadan

Coca Cola worked with McCann on this socially-conscious ad for the Middle East market. It celebrates the diverse characters celebrating Ramadan.

5. Cornetto UK: Cornetto Love Stories – Two Sides

Cornetto UK plays Cupid with this creative ad [MOFILM and RSA]. It reveals the inner thoughts of young people in love.

6. Pampers UK: #PampersPooface

http://www.youtube.com/watch?v=XrrnC62X6eA

Using Strauss and his ‘Also sprach Zarathustra’ – the epic classical composition that graces Stanley Kubrick’s sci-fi 2001 Space Odyssey – as the soundtrack to baby’s pooing, this hilarious Pampers ad was created by Saatchi & Saatchi.

7. Tesco: Tesco Mobile – World’s biggest emoji

In this ad (created by Fanclub PR and XYZ), Tesco Mobile puts a fresh spin on emojis by crafting a giant smiley in a crop field. Don’t worry, aliens are not responsible!

8. Asda: The #pockettap is back!

Asda has brought back its iconic ‘That’s Asda Price’ pocket tap for this new VCCP-created ad celebrating the retailer’s 50-year-anniversary.

9. GoPro: GoPro HERO4 Session: So small. So stoked.

Probably worth avoiding if you’re afraid of heights, this “totally extreme” ad from US-based GoPro shows the epic moments its cameras are able to capture.

10. Compare The Meerkat: Hummer / Compare the Market

http://www.youtube.com/watch?v=hVuYYJCj3Rg

Promoting its 2 for 1 Cinema offer, Arnie is once again stalked by meerkats in the latest ad from Compare The Market. It is also VCCP’s second creation on this month’s list.

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Top 10 YouTube ads in June

Alison Millington

Brands collaborating with YouTube bloggers were a bit hit in June, with five of the top 10 featuring vloggers in ads from Coca-Cola, Pepsi Max and Levi’s. However it was Pampers that made it to the top of the charts, proving emotional ads featuring new born babies are still the way to a YouTube success.

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