Nike, Adidas and Sainsbury’s: The top 10 YouTube ads in January

Sports brands including Adidas, Nike and New Balance made it into the top 10 in January, alongside new ads from Sainsbury’s and Cisco.

1. Nike and FKA twigs – Do you believe in more?

Nike partnered with music artist FKA twigs for its latest campaign ‘Do you believe in more’. Coming in as YouTube’s top ad for January, the company should expect its stock to fly off the shelves, as athletes and those intent on focusing on the ‘new year, new me’ mantra turn to the ad for motivation. The ad introduces FKA twigs’ new song ‘Trust in me’ and the artist has even penned an open letter to support fans in their fitness journeys and talk through her project with Nike.

2. Cisco – How Cisco is making cyber security simple

Cyber security has been a hot topic in the marketing world but it appears the masses are taking it seriously, as Cisco’s fast-paced ad shows. Featuring a parachute regiment jumping out of a plane, a sleeping baby and Instagram worthy travel snaps, Cisco places its audience in the role of a seal against a shark or cyber attacker, posing the question ‘What if the seal could outwit the shark?’.

3. Adidas – Unleash your creativity

Unsurprisingly for January, sports brand Adidas also hit the top 10 with its ‘Unleash your creativity’ campaign, which aims to change the way people work out, saying hard work only gets you so far. The ad features supermodel Karlie Kloss, professional basketball player Candace Parker and social media influencer Hannah Bronfman.

4. New Balance –  #MyFutureSelf

New Balance turns nostalgic in its #MyFutureSelf campaign, as Olympic finalist Boris Berian talks to his younger self about his journey from fast food cook to a world champion runner in just two years. The sports brand then asks its audience ‘What would you tell yourself?’.

5. Sainsbury’s – Food dancing (Yum Yum Yum)

Sainsbury’s teamed up with UK music artist MysDiggi as it shifted its creative direction following the appointment of Wieden+Kennedy as its new agency. The feel good ad features real people dancing as they cook, while Sainsbury’s products move across the screen. Coincidently MysDiggi used to work at the supermarket and his mother still does.

6. Visit Dubai – Shah Rukh Khan’s personal invitation to Dubai #BeMyGuest

7. Gocompare –  Flying high

8. Toyota UK –  All new Toyota C-HR: Reflections

9. Cancer Research UK – Right now: See the connection

10. Clash Royale – Defuse the situation with a duel!



There is one comment at the moment, we would love to hear your opinion too.

  1. LI CHENG 21 Feb 2017

    Why is the film so popular? If you can escape from the general thinking frame and add creativity to it, then you will be able to effectively use the film to convey the corporate philosophy. In addition, a successful film can be a success. The establishment of brand awareness, publicity ideas, increase the dialogue with customers to enhance the search engine rankings, more importantly, can immediately attract viewers to watch the film’s success lies in this, if the film in the first few seconds of playing can not be excited From the viewer would like to continue to look down the desire, then the film completely lost its function, the success of the film elements are as follows:
    Increase discussion
    Increase the number of shares
    Attract attention
    Enhance trust
    Stimulate interest

    According to statistics, more than a billion people spend six billion hours a month browsing videos on YouTube, and those who watch videos across the world, more precisely, 80% of the page from outside the United States, Nielsen, a US-based international market research firm, points out that compared with other online channels, people aged between 18 and 34 prefer to use YouTube to enjoy the video, so that marketing information can spread to every corner of the world Well-known companies in the world have already started using their own YouTube channels and even tens of thousands of subscribers, with more than 50 million viewers.

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