Take a bow
Journalists are by nature a healthy mix of skeptics and cynics. It’s right the titles they work for are also questioning. Through our columnists and analysis, it is our role to point out questionable practice. You can learn as much from illustration of bad habits and behaviour.
It’s also Marketing Week’s job to highlight what good looks like. There’s plenty of inspiration that comes from shining a light on achievement. There's never been greater cause to. It’s been brutal this year. If you haven’t been a victim of circumstances, you will be exhausted by fire fighting day after day. Against this backdrop, it’s entirely appropriate to take a moment to acknowledge the talent we have in the UK industry.
Next week we will celebrate the work of brands and their agencies when we announce the winners of the Marketing Week Masters awards. This week, it was marketers. We unveiled the Marketing Week Top 100, sponsored by Salesforce.
The achievements of the 100 across 10 vertical sectors differ, but every one of those chosen share one trait - they are effective marketing leaders who have stepped up to meet a considerable challenge. There is no shortage of those around for everyone right now.