Top move at Nestlé sparks UK shake-up

Nestlé UK has restructured marketing for its grocery division in the wake of marketing director Tim Cryan’s move to head office in Vevey, Switzerland.

Nestlé UK has restructured marketing for its grocery division in the wake of marketing director Tim Cryan’s move to head office in Vevey, Switzerland.

As director of marketing for the grocery division, Cryan oversaw a 15m ad spend (Register-MEAL) for all Nestlé’s coffee and milk brands, including Nescafé, Nescafé Gold Blend and Carnation evaporated milk.

Marketing for coffee and milks will now be split.

Nescafé new ventures manager Simon Hardy takes the new position of director of marketing, beverages, with responsibility for the Nescafé coffee, Nesquik and Coffee-mate brands.

Tony Fleming, head of milks business development and exports, will add marketing for milks and creams Рincluding Nestl̩ milk and Carnation evaporated milk.

Cryan, who joined Nestlé 19 years ago and has spent three years as marketing director of the grocery division, is switching to the Nestlé head office in Switzerland, to work in the coffee and beverages strategic business unit.

A Nestlé spokeswoman says: “We are always looking at business structure and it is a good time to review when someone moves on.”

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