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Top sensory marketing trends for 2016
Marketers will need to think beyond just visual and audio advertising to get the attention of consumers, according to experts.
Morrisons CEO David Potts says buzz is returning to the ‘underdog’ brand after Christmas success
Thomas HobbsAfter reporting its first positive sales in well over a year, Morrisons’ CEO David Potts has told Marketing Week that the big four supermarket is starting to see positive results from its brand development strategy and is standing out from rivals due to its in-store food making capabilities.
Four trends that will shape media in 2016
Mindi ChahalAs social media becomes more about value than volume and brands increasingly look to link online and offline channels through live events, Marketing Week outlines the media topics that will define 2016.
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The top YouTube ads of 2015
Thomas HobbsPutting a man on the moon has helped John Lewis to secure top spot in YouTube’s end of year ad rankings for 2015.
How David Attenborough and talking animals are helping ZSL fill its £12m budget hole
Sarah VizardThe Zoological Society of London, which owns London and Whipsnade zoos, is hoping a two-pronged marketing strategy focused on families and fellows can help it attract the donations it needs to survive the coronavirus crisis.
Seven steps to implementing an effective lead nurturing strategy
John HughesIt’s not enough to create content to lure sales leads, you need to understand how warm they are and to tailor their journey to their interests.
Revealed: Marketing Week Masters Brand of the Year shortlist
Marketing Week ReportersA total of seven brands have been nominated for Brand of the Year, with the winner to be announced at the Marketing Week Masters awards in September.
Vote for your Brand of the Year
Marketing Week ReportersThe shortlist for the Marketing Week Masters awards Brand of the Year has been revealed, and here’s your chance to have a say in who wins.