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Top sensory marketing trends for 2016
Marketers will need to think beyond just visual and audio advertising to get the attention of consumers, according to experts.
Morrisons CEO David Potts says buzz is returning to the ‘underdog’ brand after Christmas success
Thomas HobbsAfter reporting its first positive sales in well over a year, Morrisons’ CEO David Potts has told Marketing Week that the big four supermarket is starting to see positive results from its brand development strategy and is standing out from rivals due to its in-store food making capabilities.
Four trends that will shape media in 2016
Mindi ChahalAs social media becomes more about value than volume and brands increasingly look to link online and offline channels through live events, Marketing Week outlines the media topics that will define 2016.
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The top YouTube ads of 2015
Thomas HobbsPutting a man on the moon has helped John Lewis to secure top spot in YouTube’s end of year ad rankings for 2015.
It’s time to cut the ‘cookieless’ chat. Here’s why
Chloe NichollsBy focusing on a ‘cookieless’ future, we dwell on what advertising has lost, when there is much to gain by getting a head start with privacy-first practices.
Harrods, River Island, Shelter: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Sex, lies and market research: How to get more truthful survey responses
Richard ShottonExperiments show there are several effective ways to get research subjects to commit to being truthful, thus making their behaviour claims more reliable.
‘Inspire, don’t police’: How HSBC balances consistency and relevance across global markets
Niamh CarrollHSBC is looking to provoke discussion with its new brand platform ‘Open Questions’, as it aims to engage consumers and drive brand preference.