After reporting its first positive sales in well over a year, Morrisons’ CEO David Potts has told Marketing Week that the big four supermarket is starting to see positive results from its brand development strategy and is standing out from rivals due to its in-store food making capabilities.
As social media becomes more about value than volume and brands increasingly look to link online and offline channels through live events, Marketing Week outlines the media topics that will define 2016.
Putting a man on the moon has helped John Lewis to secure top spot in YouTube’s end of year ad rankings for 2015.
Diageo launched a global online training programme for bartenders to keep one of the most social work communities together during lockdown.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Unilever investing in digital skills to the lessons from Premier Inn, it’s been a busy week. Here’s my take.
After a year of upheaval for Facebook, from ad boycotts to rows over hate speech, Nicola Mendelsohn is focused on the future, the value of resilience and the rise of discovery commerce.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.