Freesat and River Cruise Lines are using traditional direct mail to advertise to couples whose children have left home.
The smartphone is an essential part of modern life for busy families and brands can utilise this when devising and running direct mail campaigns.
For young adults living at home with their parents, receiving mail in the post is a novelty in a world where most of their communication is digital, reports Steve Hemsley.
Marketing Week is proud to name Premier Inn’s Yasmin Mukhida-Olushola as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
The bank galvanised the wider financial sector to raise awareness of the damage caused by economic abuse, driving consideration in the process.
Christmas is traditionally a quiet period for the travel sector but TUI is launching a festive ad to build resonance for the brand and “prime” audiences for the busy turn-of-year trading season.
Taking the risk to pursue a purpose message over the festive period paid off for O2, which leapfrogged EE to grow total market consideration.