Top stats on why mail is an effective marketing tool

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Why brands are targeting empty nesters with traditional direct mail

Steve Hemsley

Freesat and River Cruise Lines are using traditional direct mail to advertise to couples whose children have left home.

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Making direct mail a family affair

Steve Hemsley

The smartphone is an essential part of modern life for busy families and brands can utilise this when devising and running direct mail campaigns.

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Analysis Uncategorized

The impact of Diageo’s effectiveness focus: Marketing spend is no longer first to be cut

Sarah Vizard

Diageo credits its two-year focus on integrating marketing effectiveness across the business with a “profound shift” in the belief in marketing investment, but says the job is not done yet.

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Marketoonist on diversity of ideas

Tom Fishburne

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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F&F’s strategy to get in more Tesco baskets

Ellen Hammett

Clubcard, econometrics and working much more closely with the main Tesco brand form the foundations of F&F’s strategy to redefine what it means to be a supermarket fashion brand.