1) Slap Her – Fanpage.it
In a campaign against domestic violence, a group of young boys are introduced to a girl and then asked to slap her. The children’s refusal to do so captured the hearts of viewers and made this the most viewed ad in January. The ad was created by the Italian newspaper, Fanpage.it.
2) #KimsDataStash – T-Mobile
Kim Kardashian West parodies her own selfie-obsessed persona in the latest T-Mobile ad. She urges the viewers to stop letting their mobile carriers keep unused data, so that they can use it to view Kim’s latest outfits, vacation videos and activities.
3) Dave’s #EpicStrut – MoneySuperMarket
The ad features Dave, a man who has saved money on his car insurance and embarks on an epic strut. With heels and shorts on, Dave proceeds to twerk, twirl and strut his stuff in a campaign that captured the imagination of viewers this month.
4) This Girl Can – Sport England
In a bid to encourage women to participate in sport without judgment, the ‘This Girl Can’ ad shows women of all sizes participating in activities no matter if they are sweaty, “jiggly” or otherwise. The campaign reached instant success, with popular discussions over social media displaying the hashtag #thisgirlcan.
5) The Chokeables Advert – St John Ambulance
St John Ambulance shifts its marketing focus away from prior hard-hitting ads, as it promotes a softer educational message on how to deliver first aid to a choking baby. The campaign uses a quartet of famous voices from David Mitchell, Sir John Hurt, Johnny Vegas and David Walliams.
6) There Will Be Haters – Adidas
7) The Wonderful Everyday – IKEA
8) Super Bowl 2015, Lost Dog Ad – Budweiser
9) Mophie 2015 Game Day Commercial – “All-Powerless”