Topshop CMO leaves to form own agency

Topshop’s first chief marketing officer Justin Cooke is leaving the retailer after just over a year in the role to form his own consultancy.

Innovate 7
Innovate 7, former Topshop CMO Justin Cooke’s new agency.

Marketing service agency Innovate7 promises to “bring innovation to business” and “disrupt industries”, according to its website, which also says its clients are in the music, fashion, technology, sport, publishing and automotive sectors.

The consultancy claims to be developing technology it believes will “change the world”, having secured investment and partnership from one of the world’s largest media groups alongside private funding.

Cooke joined Topshop in June last year in the then newly-created chief marketing officer role and worked closely with founder of Topshop parent group Arcadia and the retailer’s managing director Mary Homer. 

He was responsible for marketing the retailer overseas, particularly in the US and China. Topshop did not respond to a request for comment about whether the retailer has appointed a replacement.

Cooke joined Topshop from Burberry, where he was vice president of PR, events, copy and translation. There, he was credited with playing a major role in the revival of the British heritage fashion brand during his six year tenure there.



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