Tory assault on voters through call centres

Conservatives tread thin line as they start call-centre campaign to canvass ‘opt-out’ voters

The Conservative Party is using call centres to launch an assault on voters as it starts canvassing to people who have chosen to block and opt-out of unsolicited cold-calling.

A spokeswoman for the Conservatives confirms that its call centres are being used to “reach out” to people who have registered their numbers with the Telephone Preference Service to block unwanted calls from banks selling their services or from local businesses such as double-glazing companies.

The move will be seen as part of the changes being brought in by the Australian political strategist Lynton Crosby, hired as the party’s General Election campaign director by Conservative leader Michael Howard.

The spokeswoman adds: “Of course there is a grey area between what constitutes campaigning and what is pure information. But we are not trying to do push polling, though we do give information about what the party can offer.”

The call centres also ask voters questions such as “How do you intend to vote?” as part of its research.

Experts add that the Labour Party uses similar techniques to woo voters. Labour would not comment as Marketing Week went to press.

However, a spokeswoman for the Liberal Democrats says that her party uses call centres primarily for fundraising, rather than canvassing.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now