Touch Clarity, the website performance specialist, has appointed a chief marketing officer for the first time. Brent Hieggelke, formally at WebTrends, has been hired to boost awareness of online behavioural targeting as the company tries to expand in the US and Europe. Touch Clarity launched in 2000 and its clients include BT, MSN and Lloyds TSB.
Marketers are becoming increasingly disenfranchised by the lack of transparency in agency relationships, but there are steps that can be taken to help restore trust.
The global coronavirus pandemic impacted nearly every industry on Earth, but few as intensely as travel and hospitality.
All marketers are desperate to claim emotional benefits for their brand, thinking these influence purchase, which leaves a wide-open opportunity for brands brave enough to go back to rational messages.
We arm you with all the numbers you need to tackle the week ahead.