Touch Clarity, the website performance specialist, has appointed a chief marketing officer for the first time. Brent Hieggelke, formally at WebTrends, has been hired to boost awareness of online behavioural targeting as the company tries to expand in the US and Europe. Touch Clarity launched in 2000 and its clients include BT, MSN and Lloyds TSB.
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Iceland believes the “incredibly agile” nature of its marketing team has helped it weather the Covid challenge this year and helped it attract new customers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here