Tourism Ireland has shortlisted the following agencies to pitch for its global creative and media business: J Walter Thompson and MindShare; Young & Rubicam and MindShare; Euro RSCG and Media Planning Group; and incumbents McCann Erickson and Universal McCann.The account is worth £34m over three years.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the success of Pets at Home’s micro-targeting efforts to the development of Britvic’s “centre of excellence”, it’s been a busy week. Here is my take.
With a series of strategic ‘flips’ Toyota Yaris was able to attract new audiences and shift perceptions of the brand.
Unilever says in 54 out of 75 markets where it tracks staff attitudes, sustainability comes out as the top reason for joining the company.
Describing time as the most precious commodity in a startup, Wood explains how being disciplined and taking inspiration from outside ensures Ufurnish does not skip a beat.