Tourism Ireland shortlists agencies for its global and creative media business

Tourism Ireland has shortlisted the following agencies to pitch for its global creative and media business: J Walter Thompson and MindShare; Young & Rubicam and MindShare; Euro RSCG and Media Planning Group; and incumbents McCann Erickson and Universal McCann.The account is worth £34m over three years.


Food for thought for manufacturers

Marketing Week

The Brainjuicer studies (Factfile, MW August 12) raise interesting insights into attitudes towards obesity. When respondents to the second survey were asked to rate ideas, “the most popular involved a shake up of the food industry.” It seems illogical to then conclude that the message for food manufacturers is they could do themselves a lot […]

Ad negatives to Sky Plus launch

Marketing Week

Despite the predictable hullabaloo preceding their launch, the arrival of two more entertainment channels this autumn is likely to elicit – at best – muted enthusiasm from television advertisers. After all, there are so many of them already, aren’t there? And in any case, despite their distinguished pedigree – premium media brands don’t come more blue-chip […]


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