Tourism Ireland has shortlisted the following agencies to pitch for its global creative and media business: J Walter Thompson and MindShare; Young & Rubicam and MindShare; Euro RSCG and Media Planning Group; and incumbents McCann Erickson and Universal McCann.The account is worth £34m over three years.
Plymouth Sound, the GWR-owned local station, is running an online campaign based on murder mystery game Cluedo, in which the rooms of the house are sponsored by different advertisers. It is likely to be rolled out right across the network.
The Brainjuicer studies (Factfile, MW August 12) raise interesting insights into attitudes towards obesity. When respondents to the second survey were asked to rate ideas, “the most popular involved a shake up of the food industry.” It seems illogical to then conclude that the message for food manufacturers is they could do themselves a lot […]
Despite the predictable hullabaloo preceding their launch, the arrival of two more entertainment channels this autumn is likely to elicit – at best – muted enthusiasm from television advertisers. After all, there are so many of them already, aren’t there? And in any case, despite their distinguished pedigree – premium media brands don’t come more blue-chip […]
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Having started her career in telecoms working for T-Mobile, Virgin Media and Apple, Anisha Patel is now head of marketing at property firm GPE, and while she may have switched sectors she has stayed true to a commitment to making life easier for customers.
GSK Consumer Healthcare’s CMO Tamara Rogers believes there are “too many” siloes within organisations today, as she works on building collaborative and agile teams.
It started with a tweet and went on to raise over £20m to tackle food poverty.