Tourism New Zealand has shortlisted Saatchi & Saatchi, Colenso BBDO, DDB, JWT and Wybin/ TBWA for its &£15m global advertising account. It is reviewing the account after incumbent M&C Saatchi won the Tourism Australia task.
Brands – both B2B and B2C – should focus less on keywords and more on making themselves memorable at the point of the buying decision.
Sebnem Erim believes emotional intelligence – in particular empathy – is as important as intelligence when it comes to building a global marketing career.
Cannes Lions may be a reflection of the best connected – rather than best – people in marketing, but when it comes to tackling issues from the reversal of women’s rights to inclusion, that’s not necessarily a bad thing.
The building society is on the lookout for a new CMO to replace Bennison, who has been chief product and marketing officer at Nationwide since 2016.