Toy company appoints WFCA to promote conservation

Toy company Lockhard Conservation Toys has appointed integrated agency WFCA to create branding, packaging and website design to launch its Save Our Friends conservation range of large cuddly toys.

Save Our Friends

The toys are aimed at promoting the protection of wild animal around the world. A percentage of the toy sales will be donated to a number of charity partners including World Land Trust, Born Free Foundation and Marine Conservation Society.

WFCA designed the Save Our Friends e-commerce website to showcase the toys and their brand identities Ocean Friends, Polar Friends, African Friends and Rainforest Friends.

Lockhard Conservation Toys is a British company founded on bringing attention the conservation of wild animals in their natural environment. It has relationships with non-competing charities throughout the world to provide financial support and a platform from which they can provide information to a wider audience of their work and cause.

WFCA works with clients including Budgens, Western Union, Toys R Us and HSBC.

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