Toyota refutes claims of faulty electronics problems

Toyota is continuing to protect its brand from any further damage by rejecting claims that faulty electronics are behind its worldwide recall of more than eight million cars.

Toyota Prius
Toyota Prius

The company says mechanical faults with accelerator pedals and floor mats were the cause of the problems, rather than the car’s electronics.

It followed external reviews of the recall problem, which identified the marque’s electronic safety systems as the reason for the car maker being engulfed in the global recall crisis.

Toyota’s UK market share only fell by 0.47% in February compared to the same time last year despite its nationwide recall crisis, according to the latest Society of Motor Manufacturers and Traders (SMMT) figures.

Following the recall crisis, the marque had feared its brand damage could cost it up to £2m in lost sales. Toyota has continued with its reassurance marketing push and has recently taken out a new series of full-page newspaper adverts headlined “We’re pulling together to put things right”.


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