Marketing news, analysis, opinion and insight featuring Toyota.

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CES 2015: 5 key marketing takeaways

Kaltrina Bylykbashi

From brand attempts to make the “internet of things” a reality to how key partnerships will make this a possibility, Marketing Week takes a look at the key things marketers should take away from the Consumer Electronics Show 2015.

Sleeping with the enemy

Sleeping with the enemy

Nicola Smith

In a world of connected commerce more brands are working with rivals to enter new markets and reach new audiences to ensure healthy futures in the face of new digital competition.