Toyota’s reputation hit by further recalls

Toyota is facing further reputation damage as it recalls 1.5 million cars globally after fears about the safety of brake and fuel injection systems in some of its high end models.

The “voluntary” recall affects models including Lexus IS, GS and RX in the UK.

The recall is another blow to the Japanese car manufacturer’s reputation following a series of product safety fears earlier this year.

Toyota has now recalled more than 12 million cars globally on a range of models.

The car marque has launched a number of reputation building initiatives to rebuild its reputation and restore confidence in its brand since it was first hit with product recalls in February.

In July, Toyota launched a pan-European “Your Toyota is My Toyota” advertising campaign highlighting customer experiences and employees championing Toyota’s quality to reassure confidence and rebuild its reputation in the wake of the recalls.

Earlier this month Toyota launched a cutting-edge film, developed by Glue Isobar, featuring the latest projection mapping techniques to showcase the hybrid technology of it new Auris and its ability to constantly recycle the energy it uses.



Is this clever crowdsourcing or just a genuine brand gaff?

Marketing Week

Call me a cynic but I’ve been reading the GAP logo story with increasing disbelief. Did a global brand like Gap (who’s distinctive logo encapsulates so much of not only its brand value but also clothing designs) seriously approve a new logo more at home on a 1980s software packaging than a trademark sweatshirt? Should I honestly believe that after spending millions on a redesign, Gap is backing down because 2,000 people complained on Facebook?