Toyzone.co.uk, the online toy retailer which launches this week, has signed a deal worth up to £300,000 to sponsor the pop band Steps. As part of the deal, the five members of Steps, who embark on a UK tour this winter, will be pictured on the site promoting the retailer’s toys and providing exclusive interviews and online chat during the tour. Toyzone is to be launched this week by a consortium which includes Freud Communications PR chief Matthew Freud and will offer children the chance to make up their own Christmas lists before ordering direct from the Website.
GSK Consumer Healthcare’s CMO Tamara Rodgers believes there are “too many” siloes within organisations today, as she works on building collaborative and agile teams.
It started with a tweet and went on to raise over £20m to tackle food poverty.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the rise of retail media to building marketing teams for success in 2022, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
With the roll-out of its media and insights platform this week, Tesco has expanded into a rapidly growing space for retailers which will offer brands the opportunity to better understand and target customers.