Toyzone.co.uk, the online toy retailer which launches this week, has signed a deal worth up to £300,000 to sponsor the pop band Steps. As part of the deal, the five members of Steps, who embark on a UK tour this winter, will be pictured on the site promoting the retailer’s toys and providing exclusive interviews and online chat during the tour. Toyzone is to be launched this week by a consortium which includes Freud Communications PR chief Matthew Freud and will offer children the chance to make up their own Christmas lists before ordering direct from the Website.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The health and beauty retailer is also launching a campaign with poverty campaigner Jack Monroe to offer customers tips to help keep costs down as hygiene poverty is rising at an “alarming rate”.
Having spent around half of his three decades at the tech giant in marketing, Capossela believes his breadth of experience – including a role as speech assistant to Bill Gates – has helped him succeed.
Top marketers from some of the UK’s leading brands – and Marketing Week Awards judges – share what they believe are the secrets to effective marketing.