set to sponsor Steps, the online toy retailer which launches this week, has signed a deal worth up to £300,000 to sponsor the pop band Steps. As part of the deal, the five members of Steps, who embark on a UK tour this winter, will be pictured on the site promoting the retailer’s toys and providing exclusive interviews and online chat during the tour. Toyzone is to be launched this week by a consortium which includes Freud Communications PR chief Matthew Freud and will offer children the chance to make up their own Christmas lists before ordering direct from the Website.


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