UK Trade bodies, including IAB, IMRG and Coadec, have written an open letter to UK Government warning of the impact that more restrictive data protection reforms will have on UK businesses. Click here to read the full story on nma.co.uk
Paddy Power is courting controversy yet again with its latest YouTube advertising campaign in which it pledges to ‘fit’ all the ‘hot’ women in Poland and Ukraine with goal-line technology to improve the England team’s chances of victory at next month’s Euro 2012.
Rum brand Havana Club is to launch a series of pop-up ‘Mojito Embassy’ bars in cities across the world in a bid to attract new consumers to the cocktail category.
Poundland is planning a full review of its marketing under newly appointed trading director Richard Lancaster, former marketing director of Morrisons.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From cautionary tales from the budgeting and planning frontline to the changing nature of retail, it’s been a busy week. Here is my take.
The sportswear retailer is feeling buoyant after a strong first quarter, and vows to stay on the offensive into the rest of the year.
Sean McGinty tasked himself with putting the customer at the heart of Dunelm when he joined the business from Aldi earlier this year.
Running the numbers through different scenarios enables you to identify the budget that’s needed to reach your targets and will make it more likely to be approved.