UK Trade bodies, including IAB, IMRG and Coadec, have written an open letter to UK Government warning of the impact that more restrictive data protection reforms will have on UK businesses. Click here to read the full story on nma.co.uk
Paddy Power is courting controversy yet again with its latest YouTube advertising campaign in which it pledges to ‘fit’ all the ‘hot’ women in Poland and Ukraine with goal-line technology to improve the England team’s chances of victory at next month’s Euro 2012.
Rum brand Havana Club is to launch a series of pop-up ‘Mojito Embassy’ bars in cities across the world in a bid to attract new consumers to the cocktail category.
Poundland is planning a full review of its marketing under newly appointed trading director Richard Lancaster, former marketing director of Morrisons.
Marketing Week reveals the top 10 marketers in media and telecoms, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From revealing the Top 100 most effective marketers to gaining lessons from brands undergoing an IPO, it’s been a busy week. Here is my take.
The high street retailer is introducing an advertising offering for brands, spanning campaign planning, creative development and measurement, a move CMO Pete Markey describes as “central” to the Boots marketing strategy.
Marketing Week reveals the top 10 marketers in general retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.