UK Trade bodies, including IAB, IMRG and Coadec, have written an open letter to UK Government warning of the impact that more restrictive data protection reforms will have on UK businesses. Click here to read the full story on nma.co.uk
Paddy Power is courting controversy yet again with its latest YouTube advertising campaign in which it pledges to ‘fit’ all the ‘hot’ women in Poland and Ukraine with goal-line technology to improve the England team’s chances of victory at next month’s Euro 2012.
Rum brand Havana Club is to launch a series of pop-up ‘Mojito Embassy’ bars in cities across the world in a bid to attract new consumers to the cocktail category.
Poundland is planning a full review of its marketing under newly appointed trading director Richard Lancaster, former marketing director of Morrisons.
With movie studios determined to shift film releases to their own streaming platforms, the blockbuster’s December launch will show if cinema remains a viable distribution channel.
The British lifestyle brand is coming back from administration fighting, with a digital strategy based on five key objectives.
Toyota targeted mainstream drivers wary of new tech and reluctant to be early adopters.
Travel marketer Will Weeks shares the lessons he’s learnt from being made redundant and the job hunt routine that keeps him sane.