UK Trade bodies, including IAB, IMRG and Coadec, have written an open letter to UK Government warning of the impact that more restrictive data protection reforms will have on UK businesses. Click here to read the full story on nma.co.uk
Paddy Power is courting controversy yet again with its latest YouTube advertising campaign in which it pledges to ‘fit’ all the ‘hot’ women in Poland and Ukraine with goal-line technology to improve the England team’s chances of victory at next month’s Euro 2012.
Rum brand Havana Club is to launch a series of pop-up ‘Mojito Embassy’ bars in cities across the world in a bid to attract new consumers to the cocktail category.
Poundland is planning a full review of its marketing under newly appointed trading director Richard Lancaster, former marketing director of Morrisons.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Corona buying an island to Primark appointing its first chief customer officer, it’s been a busy week. Here is my take.
Intel feels “bullish” about its future, CMO Karen Walker says, as it invests behind its brand to support its “massive growth trajectory”.
If brands really want to empower women they need to ride the ‘fempowerment’ wave with intention, not simply jump on the bandwagon.
Diet Coke is keen to emphasise its connection to fashion as it turns 40, with its Kate Moss partnerships designed to engage “loyal fans” and build equity in the brand.