Trademarks
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
The Cannes Lions International Festival of Creativity is known for its champagne as well as its content, so it is no surprise that this year’s bash inspired a spoof mockumentary. Satirical journalist Nimrod Kamer spent the week in Cannes doorstepping everyone taking part, from Sir Martin Sorrell to film star Rob Lowe to ask his provocative […]
It has never been so difficult for brands to retain loyalty from business customers and consumers alike. Service, ease of doing business and the number of touchpoints involved can all combine to encourage people to stick with, or switch from, a brand creating several challenges for senior marketers.
Dixons Retail says it has seen a boost in TV sales driven by the World Cup after it launched a marketing campaign aimed at tapping into the emotion of football that helped its current financial year get off to a good start.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.