Covering the same content and theories as the marketing core class taught on MBA programmes at the top business schools, but in just 12 lessons, it will give you the tools you need to do your job better.
Fast Track to Modern Marketing brings to life the first framework to define marketing in the digital age, M3, which fuses both classic and digital marketing under one unifying model. All in 10 interactive and challenging CPD accredited video modules, taught by none other than Econsultancy’s founder, Ashley Friedlein.
explore the tools and tactics you need for a successful talent-led marketing strategy. The 10 modules, delivered by expert digital practitioner, Michelle Goodall, gives users a comprehensive view of the ever-changing digital landscape and insider tips on how to navigate it.
Delivering relevant, high quality content is harder than it looks. Our popular content marketing courses will help you to develop a sustainable content strategy, plan your activity and create content that connects with your customers.
This intensive 3-day course is a great place to start your digital marketing training. The course gives you a complete overview of the exciting areas of digital marketing, knowledge on how to effectively leverage the new media and integrate them into your overall marketing strategy.
From planning measurement and data collection through to the practicalities of analysing, optimising and predicting behaviour, our Data & Analytics courses are designed to help you make sense of the plentiful data at your fingertips.
Fast-moving and with plenty of market disruptors, there are no medals for standing still in the world of ecommerce. Cover the entire breadth of online selling, from product selection through to advanced rule-based merchandising and learn the latest best practice techniques to help you compete with the best.
Connect with your customers in a meaningful way and improve profitability by understanding how data, technology and great content can work together to deliver a best-in-class email and CRM strategy.
Bring your brand to a new set of customers and make sure you’re always their first port of call. Understand the key attributes of search and the best practice methodologies that will help you to plan, implement and measure successfully.
From building communities to creating superior customer experiences, social is a powerful tool that can reap great rewards when managed well. Evaluate your approach to social media and see how you can apply a rigorous planning process to your social media activity.
This intensive 3-day course is a great place to start your digital marketing training. The course gives you a complete overview of the exciting areas of digital marketing, knowledge on how to effectively leverage the new media and integrate them into your overall marketing strategy.
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