Covering the same content and theories as the marketing core class taught on MBA programmes at the top business schools, but in just 12 lessons, it will give you the tools you need to do your job better.
Our popular content marketing courses will help you to develop a sustainable content strategy, plan your activity and create content that connects with your customers. Courses include online copywriting training and content marketing for web, mobile and social media.
Whether you’re a CX professional or just starting out, these popular training courses are designed to help you approach customer experience from a holistic viewpoint and develop a framework to help you progress it within your organisation. Courses include the masterclass in customer experience (CX) training.
From planning data collection through analysing, optimising and predicting behaviour, our data & analytics courses are designed to help you make sense of the plentiful data at your fingertips. Courses include the masterclass in advanced data analytics training and analytics and data storytelling training.
Our training includes the entire breadth of online selling, from product selection through to advanced rule-based merchandising. Learn the latest best-practice techniques to help you compete with the best. Courses include our fast-track ecommerce training.
Connect with your customers in a meaningful way and improve profitability by understanding how data, technology and great content can work together to deliver a best-in-class email and CRM strategy. Courses include delivering effective email campaigns training and advanced CRM strategies training.
Understand the key attributes of search engine optimisation (SEO) and the best-practice methodologies that will help you to plan, implement and measure campaigns successfully. Courses include SEO marketing training.
Social media is a powerful tool that can reap great rewards when managed well. Evaluate your approach to social media and see how you can apply a rigorous planning process to your social media activity. Courses include content marketing for web, mobile and social media training and paid social training.
Get a complete overview of the exciting areas of digital marketing, knowledge on how to effectively leverage the new media and integrate them into your overall marketing strategy. Courses include marketing technology (martech) training, digital project management training and influencer marketing training.
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