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The Co-op

Co-op preps two-pronged marketing push to support rebuilding plans

Sarah Vizard

The Co-operative Group is planning a marketing push for its funeral and insurance businesses as it looks to rebuild trust in its brands following a difficult period that saw its banking arm mired in controversy and the departure of its former chief executive Euan Sutherland amid claims that the group was “ungovernable”.

Personalised screen play

Mindi Chahal

As the UK becomes a nation of multi-screeners, cross-device tools enable brands to track and engage with their audience along more of the purchase path, leading to increased conversions.

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