Transport for London is re-tendering London Underground’s ten-year advertising concession held by Viacom. TfL has also signalled that it may bring all of its outdoor contracts under the control of a single sales house.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From The Gym Group’s rebrand to On The Beach’s campaign backlash lessons, it’s been a busy week. Here is my take.
In this latest briefing, Econsultancy explores digital PR and an introduction to writer and blogger outreach.
Heineken launched hard seltzer Pure Piraña in Europe last year. However, a lack of familiarity among UK consumers is holding the category back, the firm’s UK marketing director says.
The latest consumer confidence barometer show Brits are growing increasingly fearful about their finances and the wider economy, with no end yet in sight.