Transport for London has shortlisted ten agencies to tender for combinations of its London Underground, Docklands Light Railway, TfL Group Property/Roadside and Victoria Coach Station advertising concessions. The agencies are KBH Transport Media, T4 Media, Primesight, Clear Channel UK, JC Decaux UK, Media Initiatives Group, CEMUSA, StrÃÂ¶er Out Of Home Media, Insight Outdoor and Viacom Outdoor.
Opodo, the online travel company, has appointed former lastminute.com marketer Stephan Uhrenbacher as commercial director, responsible for repositioning the online travel brand as more than a site that sells flights. Uhrenbacher will oversee the company’s sales and marketing strategy across the UK, France, Germany, Italy and the Nordic regions. The company has not had a […]
Finish PowerBall dishwashing detergent will run a promotion with animated film Robots, including on-pack campaigns, in-pack scratchcards and stickers from the movie. It is supported by TV ads and in-store offers.
Brassed Off Britain seriously wounded the direct marketing industry, so rather than seek urgent medical attention, our industry hid under a bush hoping that, in time, the wounds would heal themselves. Come spring, the DM industry would be behaving as if nothing had happened. But the scars remain, and Alan Mitchell’s response to the DMA’s […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.