UKTV CMO Simon Michaelides departs after 10 years to join travel industry
Michaela JeffersonMichaelides is to join cruise and tour operator Riviera Travel in August as its first chief customer officer.
Michaelides is to join cruise and tour operator Riviera Travel in August as its first chief customer officer.
The damage P&O Cruises has suffered from P&O Ferries’ mistakes cuts to the core of the business, and leaves the separately owned brand with four options.
The cruise company has launched a print ad and short film clarifying its position as consumer confusion continues to impact its brand health across almost all measures.
Having laid the foundations for growth through increased investment in marketing and insight, Saga is on a mission to become a ‘superbrand’ for older consumers.
The PR disaster is taking its toll on perceptions of the ferry company’s brand, while unrelated business P&O Cruises is also suffering the brunt of public anger.
After cutting most of its marketing spend over the pandemic, EasyJet’s marketing director says the time is now right to relaunch the brand and reinvest in advertising.
Marketers from three hard-hit sectors share the lessons they learnt during the pandemic.
Despite facing 10 months of Covid-enforced closure, PureGym claims adversity has made the business stronger and clarified its purpose as a “health brand”.
Citing PR as its “most important channel”, Airbnb will continue to invest the bulk of its marketing spend in brand-building in 2022 as it looks to attract new hosts and support innovation.
In the latest episode of Marketing Week’s podcast series, the Marketing Week Masters Team of the Year discuss the value of specialisms, grassroots talent and going all in to achieve their transformation agenda.
Beating stiff competition from the likes of Aldi and O2, Marketing Week Masters award winner Forest Holidays knows that open communication, having a vision and talent spotting are the hallmarks of a successful marketing team.
While the pandemic-driven caution of travellers hasn’t entirely disappeared, there’s renewed hope for travel brands that holidays are back on the agenda in 2022.
Faced with the threat of losing the majority of its annual visitor revenue due to the pandemic, Chester Zoo had to act quickly to ensure it could survive.
Determined not to let the crisis go to waste, the travel operator revamped its brand identity, rolled out new creative principles and changed the way it talks about brand spend to make a stronger case for investment.
The travel giant praises its “high marketing efficiency” for delivering its strongest ever quarter, after shifting priorities from performance marketing to brand building.