Premier Inn’s CMO on waking up the ‘dormant’ brand
Sarah VizardCovid might have forced Premier Inn to rip up the rulebook, but now it’s going back to its heritage and key assets to take its brand “to the next level”.
Marketing Week Top 100 2020: The top travel, leisure and hospitality marketers
Marketing Week ReportersMarketing Week reveals the top 10 marketers in travel, leisure and hospitality, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Virgin Atlantic expands CMO role as Claire Cronin departs
Molly FlemingVirgin Atlantic’s new top marketer will have digital, loyalty and customer journey as part of their remit, alongside marketing and communications.
PokerStars hopes global rebrand will help it attain ‘entertainment titan’ status
Charlotte RogersPokerStars has spent the past six months ensuring its new positioning is right for a Covid world as it looks to build a brand beyond poker.
It’s the beginning of the end of the travel industry’s golden age
Harry LangVirgin Atlantic filing for chapter 15 bankruptcy protection might signal a turning point in how we travel – and how airline brands make money.
How the travel industry is reopening after lockdown
Molly FlemingPeople may be starting to travel again but the threat of quarantine and fears over a second wave make rebuilding consumer confidence in the industry a difficult job.
Customers’ benevolence won’t keep brands alive – we serve them, not the other way round
Mark RitsonBrands can’t expect customers to behave generously, or even reasonably, to save them from the Covid crisis. They must accept their situation with humility and find new ways to offer value to their markets.
Ryanair’s marketing boss: We are not a brand people need to fall in love with
Molly FlemingRyanair’s director of marketing and digital talks recovery from coronavirus, the “rigour” of marketing and scrapping the CMO title.
TUI ‘welcomes back’ holidaymakers with nostalgia filled campaign
Molly FlemingTUI is looking to build confidence as the travel sector begins to reopen with a multi-million pound campaign aimed at inspiring holiday nostalgia.
3 questions I wish I’d asked as a junior marketer: Ladbrokes Coral’s Dominic Grounsell
Matthew ValentineGVC group managing director Dominic Grounsell has sought out broad marketing experience in a career that has covered multiple sectors, but he believes getting to know yourself should be an essential workplace KPI.
Airlines seek to reassure customers to get them booking again
Sarah VizardAirlines are using their customer communication channels to attempt to reassure people about the safety of flying and make clear the changes they have made amid the ongoing coronavirus pandemic.
How customer data can help businesses rebound quicker
Marketing Week PartnerFind out how brands in sectors affected by Covid-19 can use customer data to keep up-to-date with trends transforming buying behaviour.
How eharmony is helping people find love in lockdown
Ellen HammettEharmony credits the launch of a new video dating feature and increased investment in advertising, particularly TV, for a 60% uplift in site registrations during the pandemic.
How Virgin Holidays used AI-powered data insight to boost awareness
Matt BarkerWith the help of agency ForwardPMX, the holiday company successfully found a distinctive, trusted voice in a crowded sector.