Marketing Week columnist Mark Ritson explains how Tourism Australia used its understanding of the sales funnel to diagnose an issue with intention and create a campaign that boosted tourism spend among US travellers.
Day 8 is cutting the use of large-scale influencers as it looks to harness its own holiday-makers and build a community that will appeal to the younger generation.
Whether or not Thomas Cook responds to financial rumours, once trust in its stability is undermined its brand equity will erode, obliterating future sales.
As Marriott and Airbnb both move into the luxury home rentals market, does the world’s largest hotel group and its suite of premium pads really have the edge over the startup poised for a billion-dollar IPO?
Fiercely competitive and fast paced, the gambling industry is entering a new era fuelled by global expansion, the shift to online and the lure of emerging sports.
The ASA is using evidence gathered by new avatar technology to ban ads from five gambling brands found to be targeting children as part of a broader strategy to take a more proactive approach to policing online ads.
TUI’s CMO for UK & Ireland says the travel company has developed the marketing academy to create more rounded marketers and improve its employer branding.
Marriott has spent more than two years on the launch of its new loyalty programme Marriott Bonvoy as it looks to align the more than 30 brands in its offering and get people considering one of its hotels more often.
Online gambling ads featuring animated characters, celebrities or influencers who appeal to under-18s will be banned to protect children from harm.
Hull’s campaign to support its year as UK City of Culture created a renewed sense of community among locals and helped people in the UK and beyond reassess how they view the city.
Low-cost fitness brand The Gym Group overhauled its web experience leading to a surge in members and a greater share of the market.
The global gym group is looking to remove industry intimidation and reposition itself to appeal to a wider target audience by offering a realistic and relatable interpretation of fitness.
With its new cruise ship ready to set sail in June, Saga is hoping to defy the Brexit gloom with a confident campaign focused on the positive impact holidaymakers leave behind on their travels as it looks to transition to a member-led organisation.
Bet365, Betfred, Ladbrokes, Paddy Power and William Hill are among betting brands considering a ban on “whistle-to-whistle” gambling ads but no deal has yet been finalised.