UKTV CMO Simon Michaelides departs after 10 years to join travel industry
Michaela JeffersonMichaelides is to join cruise and tour operator Riviera Travel in August as its first chief customer officer.
P&O is the rare reputation crisis that really does matter
Mark RitsonThe damage P&O Cruises has suffered from P&O Ferries’ mistakes cuts to the core of the business, and leaves the separately owned brand with four options.
P&O Cruises launches campaign to distance itself from P&O Ferries as brand health plummets
Michaela JeffersonThe cruise company has launched a print ad and short film clarifying its position as consumer confusion continues to impact its brand health across almost all measures.
Saga invests in expanded customer insight capabilities as losses narrow
Niamh CarrollHaving laid the foundations for growth through increased investment in marketing and insight, Saga is on a mission to become a ‘superbrand’ for older consumers.
P&O Ferries’ brand health nosedives after mass firings scandal
Michaela JeffersonThe PR disaster is taking its toll on perceptions of the ferry company’s brand, while unrelated business P&O Cruises is also suffering the brunt of public anger.
How EasyJet plans to ‘move the brand forward’ with its first post-pandemic campaign
Michaela JeffersonAfter cutting most of its marketing spend over the pandemic, EasyJet’s marketing director says the time is now right to relaunch the brand and reinvest in advertising.
Brands on why marketing is ‘vital’ in times of uncertainty
Marketing Week ReportersMarketers from three hard-hit sectors share the lessons they learnt during the pandemic.
PureGym CMO: We’re much stronger thanks to Covid
Matthew ValentineDespite facing 10 months of Covid-enforced closure, PureGym claims adversity has made the business stronger and clarified its purpose as a “health brand”.
Airbnb CFO: We were right to shift spend from performance to brand-building
Michaela JeffersonCiting PR as its “most important channel”, Airbnb will continue to invest the bulk of its marketing spend in brand-building in 2022 as it looks to attract new hosts and support innovation.
This Much I Learned: Forest Holidays on crafting a ‘naturally driven’ team
Charlotte RogersIn the latest episode of Marketing Week’s podcast series, the Marketing Week Masters Team of the Year discuss the value of specialisms, grassroots talent and going all in to achieve their transformation agenda.
Forest Holidays: Six lessons for success from Marketing Week’s team of the year
Charlotte RogersBeating stiff competition from the likes of Aldi and O2, Marketing Week Masters award winner Forest Holidays knows that open communication, having a vision and talent spotting are the hallmarks of a successful marketing team.
How travel brands can meet consumers’ changing desires in 2022
Nicola SmithWhile the pandemic-driven caution of travellers hasn’t entirely disappeared, there’s renewed hope for travel brands that holidays are back on the agenda in 2022.
How Chester Zoo turned its biggest challenge into a global campaign that raised millions
Marketing Week ReportersFaced with the threat of losing the majority of its annual visitor revenue due to the pandemic, Chester Zoo had to act quickly to ensure it could survive.
TUI on revamping its media strategy to ‘evolve’ past Covid crisis
Charlotte RogersDetermined not to let the crisis go to waste, the travel operator revamped its brand identity, rolled out new creative principles and changed the way it talks about brand spend to make a stronger case for investment.
Airbnb credits ‘optimised marketing strategy’ as it posts highest ever profits
Michaela JeffersonThe travel giant praises its “high marketing efficiency” for delivering its strongest ever quarter, after shifting priorities from performance marketing to brand building.