Ryanair CMO Kenny Jacobs to depart after six years
Sarah VizardJacobs, who was behind the budget airline’s ‘Always Getting Better’ brand positioning, will leave at the end of April to pursue other challenges.
Ryanair ‘disappointed’ after its ‘misleading’ low emission tagline banned
Molly FlemingThe ad regulator found that Ryanair had given “insufficient” evidence to uphold the environmental claims around its CO2 emissions.
3 questions I wish I’d asked as a junior marketer: Virgin Atlantic’s Claire Cronin
Molly FlemingVirgin Atlantic CMO Claire Cronin has enjoyed promotion after promotion, but despite her success she believes focusing less on company goals, and more on her own personal development, would have made a difference.
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Tourism Australia was onto a winner until tragedy intervened
Mark RitsonThe ‘Matesong’ campaign is a wonderfully executed piece of advertising but Australia’s bushfire crisis has sadly changed the country’s image – perhaps forever.
How Lastminute.com hustled its way into travel’s top flight
Matthew ValentineThe Inside Story: On a mission to break the mould, Lastminute.com’s guerrilla-style marketing and fierce challenger brand mentality, laced with lashings of humour, helped disrupt the travel industry forever.
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Are you as customer-centric as you think?
Ben DavisMany brands are talking the talk about user-friendly digital but far fewer are bothering to walk the walk.
Could carbon offsetting save aviation’s bad environmental reputation?
Molly FlemingJanuary is a month when consumers typically start thinking about summer holidays. But as consumers increasingly choose their conscience over the temptation to fly, can airlines clean up their act and help people combat ‘flight shame’?
First Choice abandons all-inclusive positioning to make it ‘more relevant’
Molly FlemingFirst Choice is moving away from its all-inclusive positioning to focus on price as it looks to ensure the First Choice and TUI brands are distinct in the market.
EasyJet promises to ‘disrupt’ package holidays with brand launch
Molly FlemingEasyJet is relaunching its packaging holidays brand with a multi-million pound campaign that promises to disrupt the industry.
Coca-Cola, Airbnb, EasyJet: 5 things that mattered this week and why
Marketing Week ReportersCatch up on all this week’s marketing news including Christmas ads from Coca-Cola, McDonald’s and KFC, Airbnb’s Olympics deal and EasyJet’s move into package holidays.
How EasyJet will use data to differentiate in package holidays
Molly FlemingEasyJet is launching a package holidays offering, saying it sees demand for a new way of doing things despite the demise of Thomas Cook.
Airbnb inks first major global sponsorship with Olympics deal
Molly FlemingAirbnb is promising to make the Olympics the “most inclusive, accessible and sustainable yet” as part of a nine-year deal that aims to boost its reputation before going public.
How brands can create human connections through laughter
Marketing Week PartnerWhen Netflights was looking to challenge industry norms with its brand refresh, its agency The Hatch saw humour as the way to connect with ordinary people.
Beyond air miles: Emirates Airlines rewards customers for engagement
Ellen HammettThe Dubai-based airline is trying to find new, less transactional ways to reward people for their loyalty, as well as engaging customers at the moments where they are more likely to make an “instantaneous impulse purchase”.