Why dating app Hinge wants to be deleted
Charlotte RogersThe dating app’s first major international marketing campaign sees app icon Hingie “dying to be deleted” as young love blossoms.
Paddy Power kicks off Premier League season with ‘killer’ content push
Charlotte RogersFresh from the launch of its ‘Save our Shirt’ campaign, Paddy Power is ramping up its investment in content in a bid to win the hearts and minds of football fans nationwide.
Marriott on why effectiveness doesn’t always beat efficiency
Lucy TesserasGiven the hotel chain has 30 brands across multiple markets, all of which are at different levels of maturity, global marketing officer Karin Timpone says the balance between effectiveness and efficiency varies.
Inside Paddy Power’s campaign to ‘call bullsh*t’ on football shirt sponsorship
Charlotte RogersPaddy Power’s PR boss discusses its Huddersfield Town sponsorship, including the Twitter storm it caused following the launch of a controversial branded sash on the kit and how it was all part of a wider campaign calling time on football shirt sponsorships.
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Watch: Ritson on how Tourism Australia used the sales funnel to boost effectiveness
Marketing Week ReportersMarketing Week columnist Mark Ritson explains how Tourism Australia used its understanding of the sales funnel to diagnose an issue with intention and create a campaign that boosted tourism spend among US travellers.
Millennial travel brand Day 8 on the end of the influencer and rise of community
Molly FlemingDay 8 is cutting the use of large-scale influencers as it looks to harness its own holiday-makers and build a community that will appeal to the younger generation.
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Talk of crisis could be a death spiral for Thomas Cook
Mark RitsonWhether or not Thomas Cook responds to financial rumours, once trust in its stability is undermined its brand equity will erode, obliterating future sales.
Charlotte Rogers: Loyalty may give Marriott the edge as it takes on Airbnb in luxury home rentals
Charlotte RogersAs Marriott and Airbnb both move into the luxury home rentals market, does the world’s largest hotel group and its suite of premium pads really have the edge over the startup poised for a billion-dollar IPO?
Esports, global expansion, women’s sport: Gambling’s big growth opportunities
Charlotte RogersFiercely competitive and fast paced, the gambling industry is entering a new era fuelled by global expansion, the shift to online and the lure of emerging sports.
Ad watchdog uses avatars to catch gambling brands targeting children online
Charlotte RogersThe ASA is using evidence gathered by new avatar technology to ban ads from five gambling brands found to be targeting children as part of a broader strategy to take a more proactive approach to policing online ads.
TUI launches academy to break down silos in marketing
Molly FlemingTUI’s CMO for UK & Ireland says the travel company has developed the marketing academy to create more rounded marketers and improve its employer branding.
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Inside the launch of Marriott’s new loyalty programme
Molly FlemingMarriott has spent more than two years on the launch of its new loyalty programme Marriott Bonvoy as it looks to align the more than 30 brands in its offering and get people considering one of its hotels more often.
New rules hit gambling brands targeting under-18s
Charlotte RogersOnline gambling ads featuring animated characters, celebrities or influencers who appeal to under-18s will be banned to protect children from harm.
How Hull attracted six million visitors by thinking like a brand
Marketing Week ReportersHull’s campaign to support its year as UK City of Culture created a renewed sense of community among locals and helped people in the UK and beyond reassess how they view the city.