Travel brand On the Beach reduced marketing spend from 45% of its revenue last year to 38% this year. It claims its spend is working harder with a focus on offline and an increasingly differentiated brand.
Christmas is traditionally a quiet period for the travel sector but TUI is launching a festive ad to build resonance for the brand and “prime” audiences for the busy turn-of-year trading season.
The hospitality industry thrives on providing customers with experiences designed around their preferences.
The Whitbread-owned hotel chain says brand strength, and quality of product has also helped reduced the percentage of rooms being sold for under £80 a night to 37%, and the level of repeat bookings claiming 86% of sales are from returning customers.
As Eurostar’s merger with Thalys comes to fruition it is launching a new brand and campaign that focuses on the emotional side of travel to showcase its expanded network.
888 Holdings, which owns brands including William Hill and 888Casino, has downgraded its revenue expectations for its current quarter, citing the impact of its marketing efficiency push and UK regulation changes as partial drivers.
TikTok’s thriving #TravelTok community are hungry for travel brands to inspire and advise them for their next adventure.
Marketing now has a seat at the board table at Total Fitness, as the health chain eyes up growth outside its core business.
Booking.com expects to spend less on marketing this year as its focus on efficiency and ROI continues.
Airbnb’s strong brand, built through a focus on top-of-funnel activity, means the business is able to keep its marketing spend as a percentage of revenue at the same level year after year, says CEO Brian Chesky.
The newspaper ad engaged readers with an effective combination of headline, image and copy, according to Kantar’s The Works study.
Booking.com CMO Arjan Dijk prefers to view his marketing through the lens of low, medium and high intensity activity, rather than in performance versus brand terms, a debate which he says is “a bit 2003”.
The ad delivered on both long- and short-term measures for the Legoland brand, according to Kantar’s ‘The Works’ study.
After posting its first ever quarterly profit, Airbnb says it’s pleased with the payoff from its marketing spend in the last year with an improved ROI.
The hotel chain, owned by Whitbread, saw profits increase by 19% compared to pre-pandemic levels as CEO Dominic Paul credits the strength of the Premier Inn brand.