TUI ‘welcomes back’ holidaymakers with nostalgia filled campaign
Molly FlemingTUI is looking to build confidence as the travel sector begins to reopen with a multi-million pound campaign aimed at inspiring holiday nostalgia.
3 questions I wish I’d asked as a junior marketer: Ladbrokes Coral’s Dominic Grounsell
Matthew ValentineGVC group managing director Dominic Grounsell has sought out broad marketing experience in a career that has covered multiple sectors, but he believes getting to know yourself should be an essential workplace KPI.
Airlines seek to reassure customers to get them booking again
Sarah VizardAirlines are using their customer communication channels to attempt to reassure people about the safety of flying and make clear the changes they have made amid the ongoing coronavirus pandemic.
How customer data can help businesses rebound quicker
Marketing Week PartnerFind out how brands in sectors affected by Covid-19 can use customer data to keep up-to-date with trends transforming buying behaviour.
How eharmony is helping people find love in lockdown
Ellen HammettEharmony credits the launch of a new video dating feature and increased investment in advertising, particularly TV, for a 60% uplift in site registrations during the pandemic.
How Virgin Holidays used AI-powered data insight to boost awareness
Matt BarkerWith the help of agency ForwardPMX, the holiday company successfully found a distinctive, trusted voice in a crowded sector.
‘Hello London’: How TfL got customer satisfaction back on track
Charlotte RogersTransport for London invested £6m in a programme to resolve the disconnect between bus driver behaviour and customer expectations, creating £13.3m in additional yearly revenue in the process.
Arts marketers go digital to forge a legacy beyond lockdown
Matt BarkerBy embracing innovative technology and ideas, arts organisations are finding new ways to survive the lockdown and build engagement for the future.
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EasyJet scraps CMO role as Lis Blair departs
Molly FlemingHer departure has prompted the airline to restructure its board so that marketing, customer, digital and insight will now report into EasyJet’s chief commercial officer.
How Skyscanner is helping people navigate ‘the stages of grief’ during coronavirus
Molly FlemingAs the travel industry faces a crisis amid closed borders and grounded flights, Skyscanner is using its marketing to offer people hope and build trust in the brand.
Travel marketers the worst hit as sector buckles amid Covid-19 pandemic
Charlotte RogersAs the coronavirus outbreak worsens, marketers in the travel and hospitality sector take the biggest hit when it comes to delaying campaigns and plummeting demand for services.
Industries need to innovate to survive the coronavirus lockdown
Harry LangWhere possible, marketers should take a leaf out of the betting industry’s book, taking advantage of new virtual events and online markets, as coronavirus lays waste to business as usual.
How New Zealand put itself on the map
Molly FlemingTourism New Zealand managed to shift the world’s perceptions of the country with just a small budget and sense of humour.
Camelot’s CMO on his brand-led vision for The National Lottery
Charlotte RogersSince joining Camelot six months ago after 25 years at Santander, Keith Moor is on a mission to dial up brand love for The National Lottery through a focus on purpose and passion.