The European Commission (EC) has referred the UK to the European Union’s Court of Justice for failing to comply with Europe’s rules on internet privacy.
The role of advertising in improving people’s health could be discussed in a series of meetings that will allow the Government to develop its “public health responsibility deal” between government, charities, consumer groups and the food and drinks industry.
The online ad industry is rushing to introduce self-regulation for location-based marketing to allay privacy concerns around the billion-pound sector.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.
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With the coronavirus crisis causing marketers to pull back even further on market research expenditure, how can the sector rebound and stay relevant?
Iceland believes the “incredibly agile” nature of its marketing team has helped it weather the Covid challenge this year and helped it attract new customers.