Europe’s concerns over behavioural advertising intensify
David BurrowsThe European Commission (EC) has referred the UK to the European Union’s Court of Justice for failing to comply with Europe’s rules on internet privacy.
Government meetings to strike “Responsibility deal” with industry on health
Russell ParsonsThe role of advertising in improving people’s health could be discussed in a series of meetings that will allow the Government to develop its “public health responsibility deal” between government, charities, consumer groups and the food and drinks industry.
Ad industry acts now to safeguard location marketing
Ronan ShieldsThe online ad industry is rushing to introduce self-regulation for location-based marketing to allay privacy concerns around the billion-pound sector.
3 questions I wish I’d asked as a junior marketer: Corona’s Felipe Ambra
Niamh CarrollAn understanding of sales is essential for marketers to help grow a business, argues Corona vice-president Felipe Ambra, as well as working with the right people and knowing how to get to great ideas.
When it comes to marketing payback, words matter just as much as numbers
Grace KiteFrom ROI to cost per acquisition, the terminology used to describe marketing can often be confusing, even to the smartest of people. It’s time for some much needed clarity.
Gü invests £4.5m in brand as it looks to take share from confectionery
Lucy TesserasWhile some companies are making cuts to marketing spend given the current economic situation, dessert brand Gü is upping investment as it looks to strengthen its brand.
How Tony’s Chocolonely grew without spending a penny on marketing
Marketing Week ReportersTony’s Chocolonely describes its product as its “biggest marketing tool”, but having now established its brand it is now looking to scale, with plans to start investing in paid media soon.
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