Travelling miles for that free gift

Is there anybody around who might do enough miles, or live long enough, to earn the required tokens for a Trinitron 28″ TV through BP?

The latest That’s Entertainment Collection promotion is rather challenging. The CDs and videos are the same as in previous promotions, but because this is a longer term promotion I am concerned about the larger items.

I found the suggested TV in the catalogue, marked as ‘”only 170 cards”, and without trying to appear too much of an anorak, worked out how much petrol I would need to buy to achieve this. At this point, “only” is irrelevant because it would seem that I need 7,650 tokens to fill 170 cards, with one token given for every 12 litres of petrol bought at the present price of 52.9p per litre – a staggering 48,562. Converting a mileage of 30 miles to the gallon, this becomes 6.67 miles to one litre – an average of seven miles to one litre for argument sake. Therefore, seven x 12 x 7,650 = 642,600 miles for one 28″ Sony Trinitron.

The average person, who does 11,000 miles per year, would take 58 years to save for it. With the best will in the world I am sure this promotion will not last that long, so it’s not really something your average motorist can contemplate. The red badge by the side saying “Only 170 Cards” is therefore very misleading. I understand the need to run promotions, but have to say that the Shell airmiles scheme is far more attractive as a long-term saving plan, for one main reason: other companies such as NatWest Access, BA and Hertz all collect the same so you do not have to spend money on one item, petrol. Jacc Alderman

Director

AC Communications

Old Isleworth

Middlesex

Recommended

ITV offers pick of crop to sponsors

Marketing Week

ITV is to launch a sponsorship package for the pick of its premium drama output, including shows such as Cracker, Prime Suspect IV and Emma. The sponsorship deal would be the biggest on British TV, eclipsing Diet Coke’s 3m support for movie premieres. The channel’s most popular and upmarket shows are on offer – a […]

Hit test spurs Two Way TV advertiser drive

Marketing Week

Two Way TV, the interactive system that allows viewers to join in with their favourite programmes, is targeting advertisers following a successful trial by drinks giant Allied Domecq. Two Way TV head of marketing Peter Cowie says the company is talking to advertisers about the service, which makes its debut in Birmingham next week in […]

TSB/Vodafone link-up on cards

Marketing Week

TSB and Vodafone are under-stood to be finalising a deal to launch a “bank in your pocket” service next year to rival Barclaycard and Cellnet’s. TSB announced last week that it will be offering a digital handset that gives 20 per cent reductions in the cost of calls made on the Vodafone network. Billings will […]

Comments

    Leave a comment