The low cost hotel chain recently launched new marketing strategy to create “brand warmth” with the introduction of a set of brand characters.
Mr Sleep and the Z Squad are being used to deliver consumer messages about how seriously Travelodge takes its customer promise.
The sleep wardens’ will be introduced to all 383 UK hotels. They start their duty at 8pm and work through the night with a remit to patrol the hotel corridors and public areas in order to minimise any unwelcome noise that may disturb their guests’ sleep.
They are empowered to issue a warning to anyone making a destructive noise in the hotel. If the noise continues then the Sleep Warden also has the power to ask the guests to leave the hotel immediately. The initiative is part of a £10m investment in the brand and its properties.