The Treasury Select Committee has written an open letter to the chief executives of Barclays, HBOS, HSBC, Lloyds TSB, MBNA Europe and Royal Bank of Scotland questioning the ways in which credit cards are marketed. The letter follows a report published last year and the chief executives have been asked to respond ahead of being called before MPs in October.
Saracens, the premiership rugby club, has signed a three-year sponsorship deal with Man Group, a provider of alternative investment products and futures brokers.
Cadbury’s decision to consolidate under the Dairy Milk brand gives it plenty of ammunition against Masterfoods and Nestlé but, asks Caroline Parry, is the market a better place for it?
Camelot has revamped its National Lottery branding to celebrate its tenth anniversary in November. The logo now says: ‘The National Lottery thanks you for 10 years’.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From P&G’s improvement in marketing effectiveness to the rise in investment for market research, it’s been a busy week. Here is my take.
While more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year.
Targeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.
Rising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.