The Treasury Select Committee has written an open letter to the chief executives of Barclays, HBOS, HSBC, Lloyds TSB, MBNA Europe and Royal Bank of Scotland questioning the ways in which credit cards are marketed. The letter follows a report published last year and the chief executives have been asked to respond ahead of being called before MPs in October.
Saracens, the premiership rugby club, has signed a three-year sponsorship deal with Man Group, a provider of alternative investment products and futures brokers.
Cadbury’s decision to consolidate under the Dairy Milk brand gives it plenty of ammunition against Masterfoods and Nestlé but, asks Caroline Parry, is the market a better place for it?
Camelot has revamped its National Lottery branding to celebrate its tenth anniversary in November. The logo now says: ‘The National Lottery thanks you for 10 years’.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From Corona buying an island to Primark appointing its first chief customer officer, it’s been a busy week. Here is my take.
Intel feels “bullish” about its future, CMO Karen Walker says, as it invests behind its brand to support its “massive growth trajectory”.
If brands really want to empower women they need to ride the ‘fempowerment’ wave with intention, not simply jump on the bandwagon.
Diet Coke is keen to emphasise its connection to fashion as it turns 40, with its Kate Moss partnerships designed to engage “loyal fans” and build equity in the brand.