The Treasury Select Committee has written an open letter to the chief executives of Barclays, HBOS, HSBC, Lloyds TSB, MBNA Europe and Royal Bank of Scotland questioning the ways in which credit cards are marketed. The letter follows a report published last year and the chief executives have been asked to respond ahead of being called before MPs in October.
Saracens, the premiership rugby club, has signed a three-year sponsorship deal with Man Group, a provider of alternative investment products and futures brokers.
Cadbury’s decision to consolidate under the Dairy Milk brand gives it plenty of ammunition against Masterfoods and Nestlé but, asks Caroline Parry, is the market a better place for it?
Camelot has revamped its National Lottery branding to celebrate its tenth anniversary in November. The logo now says: ‘The National Lottery thanks you for 10 years’.
As third-party cookies are phased out and the threat from ecommerce giants intensifies, retailers in search of new revenue streams are realising the potential of the data in their loyatly schemes.
The question of remote working is nuanced, with evidence for and against, and unique reasons why particular companies and individuals could benefit or suffer. We should acknowledge there’s no one-size-fits-all answer.
Once accused of killing off traditional stores, online retailers are ramping up their focus on physical retail as the worlds of online and offline merge post-lockdown.
B2B brand marketers need to learn to play the game and win over the CFO if they want to grow their brand and budget, which is where the cash flow funnel comes in.