The Treasury Select Committee has written an open letter to the chief executives of Barclays, HBOS, HSBC, Lloyds TSB, MBNA Europe and Royal Bank of Scotland questioning the ways in which credit cards are marketed. The letter follows a report published last year and the chief executives have been asked to respond ahead of being called before MPs in October.
Saracens, the premiership rugby club, has signed a three-year sponsorship deal with Man Group, a provider of alternative investment products and futures brokers.
Cadbury’s decision to consolidate under the Dairy Milk brand gives it plenty of ammunition against Masterfoods and Nestlé but, asks Caroline Parry, is the market a better place for it?
Camelot has revamped its National Lottery branding to celebrate its tenth anniversary in November. The logo now says: ‘The National Lottery thanks you for 10 years’.
CEO Alex Mahon believes the broadcaster is “stronger” and more able to deliver on its purpose “than ever” as it transitions into a post-pandemic world, having successfully grown its digital platform and increased diverse representation.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Creative work can be made more efficient by minimising confusion in the review process and making responsibilities clear – and by adopting the right technology to help.
Experiential marketing has been on hold in the pandemic but, while expensive to invest in, experiences are important to consumers, so brands should let their imaginations fly again.